Responsibilities

• Define and execute our end-to-end GTM strategy across sales, marketing, partnerships, and customer expansion
• Personally carry the bag: own pipeline generation and revenue outcomes
• Sharpen ICP and positioning through customer and prospect conversations
• Build the demand-gen engine — content, outbound, paid, events, community, partner — and pick what wins
• Develop sales collateral, support pricing experiments, and the write the early playbook so the next hire ramps in weeks, not quarters
• Establish GTM metrics, dashboards, and an operating cadence that gives the founders confidence in where revenue is coming from
• Partner with Product on signal from customers and prospects — you're the loudest voice for the buyer in our roadmap conversations

Requirements

• 5–7 years in B2B SaaS GTM, with real reps in both sales and marketing — even if your last title was in one
• AI-native: daily user of agentic tools in your workflow; can show your work
• Has been the first or among the first GTM hires at a previous startup, OR led a function
• Strong written communication and analytical instincts — you can write the email, build the dashboard, and read the data
• Comfortable being the only GTM person for 6–12 months
• Track record of taking a 0-to-1 GTM motion and getting it to repeatability

Preferred

• Experience selling into e-commerce or CX-focused companies — our top two customer segments
• Has worked at or sold an AI-forward product
• Experience with API/SDK products