Responsibilities

• Develop and own the GTM strategy: Define target segments (e.g., indie hackers, content creators, solopreneurs, early-stage founders, agencies, small teams), positioning, pricing/packaging, and channel mix
• Drive user acquisition and growth: Lead experiments across content marketing, SEO, community building, product-led growth (PLG), partnerships, paid acquisition, and viral loops
• Build and optimize the user funnel: Improve onboarding, activation, conversion from free to paid, and expansion. Implement analytics, A/B testing, and feedback loops
• Product marketing & positioning: Craft compelling messaging, case studies, landing pages, and sales collateral that highlight real user outcomes (time saved, ideas validated, prototypes shipped, etc.)
• Sales & revenue operations: Build initial sales processes (self-serve + light outbound/enterprise motions), sales enablement, and pricing strategy
• Community and ecosystem: Supercharge our community (Discord, X, forums, workflow sharing) and develop partnerships with complementary tools, influencers, and AI platforms
• Metrics ownership: Be accountable for key growth metrics — signups, MAU, retention, revenue, CAC, LTV, viral coefficient, etc.
• Team building: Hire and lead GTM talent (marketing, sales, success) as we scale