GTM Growth Analytics and Strategy Manager

Houston, TX (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own growth analytics and GTM performance by turning data into actionable growth opportunities across brands, focusing on dashboards, segmentation, and cross-functional insights that optimize acquisition and channel mix.

  • Growth Analytics & Reporting: Build dashboards, deliver acquisition and performance reports, and KPI visibility to optimize channel ROI and the customer funnel across all brands.
  • Market Segmentation & GTM Strategy: Conduct segmentation and regional analyses to identify demand pockets and inform channel targeting, offers, and competitive positioning.
  • Data Enablement & Cross-Functional Support: Extract and analyze data from SAP/SQL/TLP/EPNet, provide ad-hoc analytics for Sales/Marketing/Finance, and deliver executive visuals to inform strategic decisions.

Job Description

Own growth analytics and GTM performance by turning data into actionable growth opportunities across brands, focusing on dashboards, segmentation, and cross-functional insights that optimize acquisition and channel mix.

  • Growth Analytics & Reporting: Build dashboards, deliver acquisition and performance reports, and KPI visibility to optimize channel ROI and the customer funnel across all brands.
  • Market Segmentation & GTM Strategy: Conduct segmentation and regional analyses to identify demand pockets and inform channel targeting, offers, and competitive positioning.
  • Data Enablement & Cross-Functional Support: Extract and analyze data from SAP/SQL/TLP/EPNet, provide ad-hoc analytics for Sales/Marketing/Finance, and deliver executive visuals to inform strategic decisions.
NRG logo

NRG

4.2 Glassdoor

NRG is a professional gaming and entertainment company headquartered in Los Angeles, CA. Known worldwide, NRG embodies competitive esports excellence and the best of gaming culture for the greater part of the last decade. With its championship teams and innovative gaming lifestyle content, NRG amasses over 2 billion content views a year.NRG boasts a VCT partnered VALORANT squad, a franchised League of Legends team, a World Championship Rocket League roster, North America's newest hope for Counterstrike, a PUBG Mobile team partnered with Samsung, and a top Apex Legends squad. Additionally, NRG is home to NRG Shock, a legacy team from the winningest and most popular Overwatch team of all time.NRG's content channels span YouTube, TikTok, Instagram, Twitter and Facebook and multiple Snap Discover shows. NRG's social gaming brand, Full Squad Gaming, has become an instant powerhouse amassing millions of followers on TikTok and YouTube and banging out over 1M views a day across their content channels. NRG is headquartered at the iconic NRG Spectrum Castle in Downtown Los Angeles. This innovative studio / play space is a Fantasy Factory for gamers featuring giant creative installations, studio space, scrim / stream areas ,the Kia Watch Party Theater and general craziness.

Founded in 2016
Los Angeles, California, USA
257 employees (79 in marketing)
75% recommend to a friend

Traffic Signals

Monthly Visitors
98.9K
Traffic Source Mix
Search
48.5%
Direct
37.6%
Referral
7.1%
Social
5.5%
Paid
1%

Headcount Trend

Current headcount: ~256

Marketing Team

Marketing Team Size
29 (11% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Series C, 8 years ago

Funding History

  • Jan 2018
    Series C
  • Nov 2017
    Series B
  • Sep 2017
    Series A

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