GTM Enablement Specialist

USA (Remote)

$78K/yr – $115K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the Highspot content engine to keep assets organized, trusted, and easy for sales to use. Focus on onboarding, field feedback, and asset adoption so teams actually use the right resources.

  • Asset governance and Source of Truth: maintain a clean, versioned content library and ensure consistency across collateral.
  • Field enablement: run onboarding and GTM Academy to shorten ramp and improve messaging.
  • Feedback loop: surface field insights to prioritize asset updates and improve resonance.

Job Description

Responsibilities
- Content & Platform Management: Serve as the primary administrator for Highspot, managing content organization, versioning, and governance.
- Ensure the platform is the "Source of Truth" for all market-facing collateral.
- Organize and maintain all GTM assets—decks, case studies, talk tracks, one-pagers, and competitive positioning.
- Track content usage and engagement metrics to identify gaps and opportunities
- Asset Adoption & Awareness : Drive awareness of key GTM assets and initiatives across the sales and customer success teams.
- Create communications and tools that highlight new resources and best practices.
- Track which assets are being used and which are gathering dust.
- Partner with field leaders to understand why certain assets aren’t resonating and surface feedback for improvement
- GTM Onboarding & Academy Facilitation : Support the delivery of base-level GTM onboarding for new hires, ensuring they understand Panorama's platform story, competitive positioning, and key talking points.
- Help build and facilitate GTM Academy sessions and training programs.
Requirements
- 2-4 years of experience in Sales Enablement, GTM Operations, Marketing Operations, or related SaaS roles (K-12 experience is a plus, not required)
- Strong understanding of the sales process and buyer journey
- Experience with sales enablement platforms (Seismic, Highspot, Salesforce, or similar)—or strong ability to quickly learn new platforms
- Experience with AI execution
- Experience developing or delivering training, onboarding, or workshop content
- Excellent organizational and project management skills
- Strong written and verbal communication skills
- Ability to work collaboratively across multiple teams and manage competing priorities
- Demonstrated ability to gather feedback, communicate findings, and drive action
Nice to Have
- K-12 experience (plus, not required)
Benefits
- 401K with an employer match
- Health, dental, vision, life insurance, and short-term and long-term disability coverage.
- Flexible spending account for health care and dependent care
- Wellness Reimbursement
- Work from Home Reimbursement
- Flexible vacation policy
- Parental leave program
- Company Issued Laptop
Compensation
- Base Salary: The base salary range for this position is $78,328-$115,188. Our salary is just one component of Panorama's competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits How to Apply About Panorama Other
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Panorama Education

3.5 Glassdoor

Panorama Education is a leading education technology company that partners with K-12 schools and districts to help students succeed in the classroom and beyond. Founded in 2012, Panorama is the partner of choice for districts that want to implement AI safely and securely, elevate academic performance, improve attendance and behavior, and prepare students for graduation and life after school. Panorama’s secure, research-backed software for AI, student support, and community voice and engagement provides educators with a unified view and actionable insights across academics, attendance, behavior, and well-being. Through professional development and hands-on support, Panorama helps districts achieve their goals and deliver lasting impact. Today, Panorama supports 15 million students in 25,000 schools and 2,000 districts nationwide.

Founded in 2012
Boston, Massachusetts, USA
374 employees (31 in marketing)
36% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
644.5K
Monthly Google Ads Budget
$18.1K
Traffic Source Mix
Search
39.5%
Direct
53.2%
Referral
6.4%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~374

Marketing Team

Marketing Team Size
24 (6% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$92.7M
Last Raise
$60M
Series C, 5 years ago

Funding History

  • Sep 2021
    Series C • $60M
  • Jul 2019
    Series Unknown • $550K
  • Nov 2017
    Series B • $16M

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