GTM Director (PLG)

San Francisco, CA (On-site)

$180K/yr – $240K/yrSenior Level12+ years expFull time

Posted 4 weeks ago

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Job Summary

Own high-value enterprise relationships and drive multi-year revenue through activation, expansion, and renewals while shaping the enterprise motion with Product and Marketing.

  • Executive alignment: lead business reviews and strategic account planning with VP/C-level stakeholders.
  • Product adoption: translate AI capabilities into measurable business outcomes and demonstrate new features.
  • Enterprise expansion: structure pilots and pilots-to-scale deals across multiple teams and business units.

Job Description

Responsibilities

  • Own commercial relationships across a portfolio of strategic enterprise customers.
  • Drive customer activation, adoption, expansion, renewals, and long-term revenue growth.
  • Identify opportunities to increase product usage across new teams, workflows, and business units.
  • Lead executive business reviews and strategic account planning.
  • Structure pilots, proof-of-concepts, and enterprise expansion opportunities.
  • Understand customer workflows, creative processes, and business objectives.
  • Translate Higgsfield's AI capabilities into measurable business outcomes.
  • Serve as a trusted advisor to marketing, creative, innovation, and executive stakeholders.
  • Demonstrate new product capabilities and influence adoption of emerging features.
  • Build executive relationships across customer organizations.

Requirements

  • 8–12+ years of experience in Enterprise Sales, Strategic Accounts, Customer Success, Solutions Consulting, GTM Strategy, or related commercial roles.
  • Experience owning and expanding enterprise relationships with large strategic customers.
  • Background in high-growth SaaS, AI, infrastructure, developer tools, cloud, MarTech, or creator platforms.
  • Strong executive presence with experience presenting to VP and C-level stakeholders.
  • Proven ability to navigate complex enterprise organizations and multi-stakeholder buying cycles.
  • Highly consultative with exceptional discovery, communication, negotiation, and relationship-building skills.
  • Analytical mindset with the ability to translate customer data into commercial opportunities.
  • Comfortable operating in an extremely fast-paced startup environment where priorities evolve quickly.
  • Experience at a product-led growth (PLG), usage-based, or AI-native company.
  • Familiarity with creative technology, generative AI, media, advertising, or enterprise marketing workflows.

Preferred

Benefits

  • In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally.
Higgsfield AI logo

Higgsfield AI

We're a video AI company dedicated to democratizing social media content creation to everyone

Founded in 2023
San Francisco, California, USA
208 employees (91 in marketing)

Traffic Signals

Monthly Visitors
23.6M
Traffic Source Mix
Search
38%
Direct
55.4%
Referral
3.9%
Social
2.2%
Paid
0.5%

Headcount Trend

Current headcount: ~244

Marketing Team

Marketing Team Size
75 (36% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$8M
Last Raise
Seed, 2 years ago

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