GTM Commercial Strategy Lead

USA (Remote)

$226K/yr – $310K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the cross-functional GTM engine from strategy to launch, coordinating product, sales, and marketing to define repeatable motions and pricing that scale revenue across segments and geographies.

  • Growth and revenue motion design: co-create land-and-expand, upsell, and cross-sell with PMM, CS, and Sales.
  • Segmentation and coverage: shape customer tiers, market coverage, and channel motions with sales leadership.
  • Product GTM bridge and pricing: align roadmaps, packaging, and pricing with Product and Finance to reflect willingness-to-pay.

Job Description

Responsibilities

  • Facilitate Growth Blueprints: Lead cross-functional strategy sessions to define global growth initiatives aligned to overarching company objectives.
  • Synthesize Market Opportunities: Partner with sales and analytics teams to isolate net-new growth opportunities across customer segments, industries, and geographic markets.
  • Co-Design Expansion Frameworks: Work alongside PMM, Customer Success and Sales to architect scalable land-and-expand, upsell, and cross-sell frameworks.
  • Unify Sales Motions: Convene Sales, Channel, and Cloud Marketplace teams to co-design direct, partner-led, and specialist-led sales motions.
  • Align Segmentation & Coverage: Partner with sales leadership to formulate clear customer segmentation, account tiers, and optimized market coverage models.
  • Evaluate Emerging Models: Host cross-functional forums to continuously assess disruptive business models, pricing strategies, and ecosystem opportunities.
  • Harmonize Roadmaps with Value: Gather inputs across technical and commercial teams to ensure pricing structures, packaging, and commercialization frameworks accurately reflect product roadmaps and customer willingness-to-pay.
  • Establish Repeatable Launch Frameworks: Collaborative build and scale repeatable GTM launch mechanics that accelerate time-to-market for new capabilities.

Requirements

  • 10+ years of experience in GTM Strategy, Commercial Strategy, Product Strategy, Revenue Operations, Sales Leadership, or Management Consulting.
  • 5+ years specifically spent bringing together cross-functional teams to design, define, and scale revenue growth motions or commercial architectures.
  • Proven track record of driving strategic decision-making and alignment across powerful, divergent stakeholders (e.g., Product, Sales, Marketing, and Customer Success).
  • Strong executive communication skills with a demonstrated history of influencing VP-level leaders without direct authority.

Preferred

  • Experience within cybersecurity, cloud, infrastructure, SaaS, or technology ecosystems.
  • Deep familiarity with cloud Marketplace co-sell infrastructure and partner ecosystems.
  • Experience bringing product and finance teams together to build pricing/packaging designs or product commercialization roadmaps.

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