Responsibilities

• Develop and execute consumer growth strategies across USA TODAY Co.’s sports portfolio, driving audience growth, engagement, and subscription revenue through audience segmentation, lifecycle marketing, personalization, and data-informed experimentation.
• Partner closely with the Director of Sports Consumer Strategy to translate strategic priorities into high-impact initiatives, ensuring alignment across editorial, product, marketing, and revenue teams.
• Collaborate with editorial leaders to align marketing strategies with content priorities, optimizing consumer journeys and maximizing the reach and monetization of sports content.
• Work with product and pricing partners to inform the development, optimization, and go-to-market strategy for consumer offerings, embedding revenue impact into growth initiatives.
• Assist in the planning and execution of marketing campaigns from concept through launch, including channel strategy, creative direction, and performance optimization.
• Define, monitor , and analyze key performance indicators, including engagement, conversion, CPA, ROI, and subscription metrics, and apply insights to continuously improve performance.
• Own a disciplined test-and-learn approach, using experimentation and analytics to refine strategies and scale what works.
• Partner with creative, analytics, consumer journey, brand, and activation teams to ensure initiatives are executed effectively and deliver measurable results.
• Stay current on sports media trends, audience behavior, and competitive dynamics t o inform strategy and identify new growth opportunities.
• Manage priorities and resources effectively to achieve team goals.

Requirements

• Bachelor’s degree in Marketing , Business Administration, or a related field; Master’s degree preferred.
• 5 + years of experience in sports marketing, consumer marketing, brand management, or related roles.
• Demonstrated success driving audience growth and/or subscription monetization for digital products or content brands.
• Strong strategic thinking, analytical, and problem-solving skills, with experience using data to inform decisions and optimize performance.
• Deep understanding of digital marketing, fan engagement, and evolving sports media trends.
• Excellent communication and collaboration skills, with the ability to influence across cross-functional teams.
• Experience with market research methodologies and analytics tools.
• Strong interest in leveraging AI, machine learning, and emerging technologies to enhance marketing performance, paired with a commitment to continuous learning.
• Knowledge of branding principles and best practices.
• Experience with market research and data analytics tools.