Growth & Strategic Initiatives Associate

New York, USA (Hybrid)

$68K/yr – $106K/yrMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive GTM alignment and top-of-funnel growth for FloQast Transform as it scales across GRO.

  • Act as the connective tissue between Transform and GRO to align GTM as the product scales.
  • Must-have: 2+ years in consulting, banking, private equity/venture capital, or similar.
  • Standout: Lead AI/Transform positioning in BDR outreach and cross-functional rollout.

Job Description

Responsibilities

  • Zero to One Liaison: Act as the connective tissue between Transform and all GRO functions, ensuring GTM alignment as the product scales from early adoption to broad market penetration.
  • BDR AI Strategy: Own and continuously iterate our AI/Transform positioning in BDR outreach, adapting messaging and strategy based on market feedback and perception.
  • Top of Funnel Strategy: Develop frameworks for AI & Transform lead generation across different sales motions (e.g., PLG vs. Enterprise), partnering with BDRs, Marketing, and Alliances to optimize pipeline creation.
  • Content & Enablement: Support creation of case studies, one-pagers, on-demand demos, and other collateral that equip the field and partners to tell the Transform story effectively.
  • Strategic Growth Experiments: Ideate, run, and measure ad-hoc strategic initiatives to optimize top-of-funnel performance across different customer segments.
  • Generalist Support: Provide hands-on support to the GM on priority projects spanning GTM, sales strategy, and cross-functional execution.

Requirements

  • 2+ Years working in consulting, banking, private equity/venture capital, or similar
  • Bachelor's degree in Business Administration, Marketing, Finance, Computer Science or a related field. Masters Degree is a plus.
  • 3 days per week in-office requirement (may be subject to change)
  • Exceptional project management abilities, including planning, execution, and risk management.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Effective communication and presentation skills, with the ability to influence and collaborate across all levels of the organization.
  • Results-driven mindset with a strong focus on meeting deadlines and delivering high-quality outcomes.
  • Ability to take vague concepts and create actionable plans and projects

Preferred

  • Masters Degree is a plus.

Benefits

  • FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, and Unlimited Vacation.

FloQast

3.4 Glassdoor

FloQast, an Accounting Transformation Platform created by accountants for accountants, enables organizations to automate a variety of accounting operations. Trusted by more than 3,000 global accounting teams – including Twilio, Los Angeles Lakers, Zoom, and Snowflake – FloQast enhances the way accounting teams work, enabling customers to automate close management, account reconciliations, accounting operations, and compliance activities. With FloQast, teams can utilize the latest advancements in AI technology to manage aspects of the close, reduce their compliance burden, stay audit-ready, and improve accuracy, visibility, and collaboration overall. FloQast is consistently rated #1 across all user review sites. Learn more at FloQast.com.

Founded in 2013
Los Angeles, California, USA
830 employees (59 in marketing)
50% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
82.6K
Monthly Google Ads Budget
$55.9K
Traffic Source Mix
Search
49.5%
Direct
39.6%
Referral
8.2%
Social
1.6%
Paid
0.8%

Headcount Trend

Current headcount: ~830

Marketing Team

Marketing Team Size
38 (5% of company)
Median Career Experience
15 years
Median Tenure
2.6 years

Funding

Total Funding
$302.9M
Last Raise
Series E, 2 years ago

Recent News