Responsibilities

• Own the growth platform and analytics to scale global acquisition.
• Design and implement a unified analytics framework covering core metrics such as ROI, LTV, and payback.
• Enable multi-dimensional performance analysis across markets, channels, campaigns, and creatives.
• Support budget allocation and optimization decisions to improve efficiency and capital utilization.
• Connect and optimize the full growth funnel, identifying bottlenecks and driving continuous improvement.
• Build feedback loops between creative performance and conversion outcomes to inform iteration.
• Develop decision frameworks that remain effective under incomplete or constrained data environments.
• Establish experimentation capabilities to validate and optimize growth strategies.
• Partner closely with marketing, data, and product teams to drive execution and impact.
• Content-Driven Growth
• Build mechanisms that transform in-app content into scalable, reusable creative assets
• Establish analytical frameworks linking content characteristics with conversion performance
• Streamline creative workflows to reduce friction from content selection to deployment and testing
• Explore and scale content-led growth loops to amplify conversion outcomes

Requirements

• Bachelor’s degree or above with 3–6 years of experience in growth product, marketing strategy, or advertising
• Bilingual (Chinese & English) required
• Strong understanding of the end-to-end user growth funnel
• Familiarity with major advertising platforms and optimization principles
• Strong analytical and problem-solving skills, with the ability to drive decisions from data
• Experience evaluating performance in complex or imperfect data environments
• Strong business judgment and execution capability
• Experience with content platforms or content-driven growth is a plus

Benefits

• 17 days PTO per year (above the statutory 12 days)
• 10 days paid sick leave per year (above the statutory 7 days)
• Parental leave in accordance with state law (12 weeks in NY / 8 weeks in CA)
• Health Insurance Comprehensive medical, dental, and vision coverage through Cigna, with 100% of employee premiums covered by the company.
• 401(k) Retirement Plan Company provides employer matches plan— helping you build long-term financial security.
• Supplemental Insurance (Optional) Employees may elect additional voluntary coverage including Term Life, Accidental, Disability, Critical Illness, and Hospital Indemnity insurance.