Responsibilities

• Own the execution and delivery of user acquisition campaigns, driving initiatives aligned with defined growth targets.
• Manage and optimize major paid acquisition channels to continuously improve user acquisition efficiency and conversion performance.
• Analyze campaign data and conversion metrics to identify issues and optimize strategies.
• Translate business goals into actionable acquisition plans, including budget allocation, pacing, creative testing, and execution.
• Optimize the end-to-end funnel from acquisition to conversion, working closely with product and cross-functional teams.
• Independently design, run, and analyze experiments to continuously improve campaign performance.
• Collaborate with product, engineering, operations, and external partners to ensure efficient execution of acquisition initiatives.
• Stay up to date with channel trends and market dynamics, continuously iterating acquisition strategies to improve overall growth performance.

Requirements

• Bachelor’s degree or above, with 3+ years of experience in paid acquisition or user growth.
• Strong hands-on experience with paid channels, capable of managing the full funnel from strategy to execution.
• Familiar with major acquisition channels and methodologies, with practical experience in user acquisition and conversion optimization.
• Data-driven mindset with strong analytical skills; able to optimize performance and ROI based on data insights.
• Proven track record of measurable growth outcomes (e.g., user growth, revenue, or ARR improvement).
• Strong execution skills with the ability to deliver results in a fast-paced environment.
• Excellent communication and collaboration skills; able to work effectively with product, engineering, and cross-functional teams.
• Experience in overseas markets, especially the U.S., with a solid understanding of local users and channels is preferred.

Preferred

• Experience in overseas markets, especially the U.S., with a solid understanding of local users and channels is preferred.