Growth & Performance Media Analyst

Los Angeles, CA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive full-funnel paid media performance for a Los Angeles e-commerce brand group, owning strategy, budgeting, and cross-channel execution across Meta, Google, TikTok, and affiliates.

  • Must-have: Strong analytical skills with ability to translate data into actionable insights.
  • Standout: End-to-end paid media leadership across Meta, TikTok, Google Ads, and affiliate channels.

Job Description

Responsibilities

  • Maintain a working ability to build and QA campaigns across Meta Ads Manager, TikTok Ads Manager, and Google Ads — able to step in and execute when needed alongside the Operations Specialist.
  • Lead campaign strategy briefs that define objective, audience, budget, creative direction, bid strategy, and success metrics — handing off to the Operations Specialist for execution.
  • Conduct search term optimization, keyword list refinement, and bid strategy reviews in coordination with the paid search agency — providing strategic direction based on sales trends and inventory.
  • Monitor Meta Commerce Manager for catalog health, feed integrity, and dynamic ad performance — escalating execution issues to the Operations Specialist.
  • Review all A/B test setups before launch and own the analysis and decision-making after tests conclude.
  • Own daily, weekly, monthly, and annual performance reporting across Meta, TikTok, Google Ads, and affiliate channels — translating raw data into clear, actionable insights for the E-Commerce lead and finance team.
  • Build and maintain performance dashboards in Looker Studio that give real-time visibility into spend, ROAS, CPA, CTR, CVR, and revenue contribution by channel.
  • Conduct deep-dive analyses to identify performance trends, audience fatigue, creative decay, and budget inefficiencies before they become problems.
  • Connect paid media performance directly to e-commerce outcomes — revenue, AOV, new customer acquisition, and return rate — not just platform metrics.
  • Develop weekly performance narratives that explain what happened, why it happened, and what the recommended response is.

Requirements

  • Applicants should have at least one year of experience in paid media, including media planning and buying
  • Proficiency in Excel
  • Ability to lead strategy of paid search and media campaigns through platforms like Facebook Ads Manager, Google Ads, and TikTok Ads Manager, CTV, Affiliate Performance
  • Strong analytical skills

Preferred

  • Experience with Looker Studio for dashboards
  • Familiarity with affiliate marketing, email, and SMS data integration into channel strategy

Benefits

  • Dental Insurance
  • Health Insurance
  • Vision Insurance
  • Life Insurance
GENTLE MONSTER logo

GENTLE MONSTER

Founded in 2011, IICOMBINED has launched the global fashion eyewear brand GENTLE MONSTER, followed by the perfume brand TAMBURINS and the dessert brand NUDAKE. Driven by continuous innovation and challenges, IICOMBINED continues its growth by developing brands that exemplify unparalleled beauty and unpredictable progressions.GENTLE MONSTER is a global fashion eyewear brand that sets eyewear trends worldwide through its unpredictable and innovative advancements. With each annual collection, GENTLE MONSTER unveils distinctive and creative products, delivering brand value through diverse initiatives, including unique spaces and campaigns that embody experimental and sophisticated aesthetics.TAMBURINS is a perfume brand that explores undefined territories of beauty. TAMBURINS merges storytelling inspired by scattered scenes of the world with sophisticated and delicate perfumery techniques to capture the essence of true fragrance. TAMBURINS is a brand dedicated to sensory communication beyond customary experience through content that reinterprets various artistic elements, including objects, paintings, and performances, within a narrative-driven, exhibition-style space.NUDAKE is an F&B brand that redefines dessert culture with its ‘Make New Fantasy’ ethos. It creates novel desserts by integrating elements of fashion and art, transporting consumers to a new fantasy. By experimenting with and creating content that diverges from conventional processes and norms, NUDAKE delivers a message to consumers beyond the F&B experience.

Founded in 2011

Traffic Signals

Monthly Google Ads Budget
$298

Marketing Team

Median Career Experience
4 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 7 years ago

Funding History

  • Oct 2018
    Series Unknown
  • Sep 2017
    Private Equity
  • Jul 2007
    Series A

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