Responsibilities

• Design and execute comprehensive, integrated marketing strategies that support abcPOS’s business and revenue goals.
• Identify and pursue growth opportunities across digital channels, content, partnerships, experiential marketing, and emerging platforms.
• Collaborate with leadership to shape forward-looking initiatives and contribute to multi-year product and business planning.
• Guide market segmentation and expansion efforts to unlock new customer opportunities.
• Build, scale, and optimize demand generation programs that drive qualified leads and strengthen the sales pipeline.
• Implement lead nurturing strategies that improve conversion rates and maintain momentum throughout the buyer journey.
• Champion abcPOS’s brand as a strategic asset, ensuring a consistent, refined, and compelling narrative across all channels.
• Develop high-quality marketing assets including case studies, presentations, sales decks, and visual content that clearly communicate product value.
• Define and track clear KPIs tied to pipeline growth, revenue impact, and marketing effectiveness.
• Analyze campaign performance, channel efficiency, and audience engagement to continuously refine strategy.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in marketing, digital marketing, growth marketing or related roles; experience in software, retail, or hospitality is a plus.
• Proficient in marketing software, CRM platforms (e.g., HubSpot, Salesforce), and social media tools.
• Strong understanding of digital marketing, growth marketing, SEO, SEM, PPC, email marketing, and paid social campaigns.
• Excellent interpersonal, written, and verbal communication skills.
• Analytical, data-driven mindset with the ability to derive insights and recommend actionable strategies.
• Fluent in Mandarin (Chinese) and English preferred but not required

Preferred

• Creativity and ability to innovate across marketing platforms.
• Experience managing multiple projects and cross-functional teams.
• Entrepreneurial, self-motivated, and able to work independently.
• Familiarity with Adobe Creative Suite, Canva, or other content creation tools.
• rtifications, conferences, and training.