Responsibilities

• Act as a player/coach for customer acquisition across multiple verticals, advising and being “hands on keys” across multiple digital marketing strategies
• Build and own the customer acquisition plans for our ideal customer profile across multiple verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV).
• Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlessly
• Set hypothesis-driven goals; prioritize by expected impact, cost, and confidence.
• Build compounding loops (content ? SEO ? retargeting ? nurture; referrals/advocacy; partner co-marketing) that improve efficiency over time.
• Run structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; systematize learnings.
• Collaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the vertical.
• Work with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handling.
• Partner with channel managers and CS to implement lifecycle triggers, scoring, and routing that increase speed-to-lead and meeting-set rates.

Requirements

• 5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion in B2B SaaS.
• Proven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact. A healthy level of obsession with funnels and loops is required.
• High analytical and technical aptitude; comfortable translating data into decisive action.
• Google Analytics (GA4) and Salesforce (SFDC): high proficiency required.
• Exceptional campaign and project management; organized with reliable follow-through and documentation.
• Strong collaboration with Sales, RevOps, and Product teams; crisp written and verbal communication.
• AI-first mentality: Proficiency with AI and where it can be leveraged to increase speed and quality
• DTC experience is a strong plus

Preferred

• Power BI (plus) and SQL (plus) for deeper analysis and self-serve insights.
• Operational internet & web proficiency (HTTP, tags/cookies, CDNs, DNS, performance, accessibility, SEO) as a strong plus.
• Experience in [Industry Vertical] and with partner/affiliate ecosystems.
• Familiarity with marketing automation and enrichment tools (e.g., HubSpot/Marketo, Clearbit/ZoomInfo) and experimentation platforms.