Growth Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end growth marketing for a multi-channel program, balancing SEO, paid media, CRO, and AI-driven search strategies.

  • Own cross-channel growth programs from SEO, paid media, and CRO to drive qualified leads.
  • Must-have: 3–5+ years managing full-funnel digital campaigns (SEO, paid media, CRO).
  • Standout: Hands-on with HubSpot, CMS (HubSpot preferred), and external agencies, plus data-driven optimization.

Job Description

Responsibilities

  • Develop and execute comprehensive website strategies, including architectural and semantic planning to enhance discoverability across traditional and AI-driven search engines
  • Design and optimize high-converting landing pages and resource hubs to facilitate seamless user journeys
  • Manage external web agencies, ensuring timely delivery and alignment with strategic goals
  • Collaborate with development teams to ensure website performance, speed, security, and user experience standards are met
  • Lead A/B and multivariate testing to improve conversion rates and eliminate user friction points
  • Map and analyze user journeys, identifying bottlenecks and implementing improvements to increase lead capture
  • Implement holistic search visibility strategies, balancing traditional SEO with GEO and AI-driven answer engine optimization
  • Partner with content marketing teams to structure digital assets for citation in generative AI summaries
  • Manage high‑intent PPC campaigns across multiple platforms, optimizing for lead quality rather than just click volume
  • Design and oversee cross-platform paid media campaigns, ensuring creative consistency and audience segmentation

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field (preferred)
  • 3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles
  • Proven track record managing full-funnel digital acquisition campaigns, including SEO, paid media, and CRO
  • Hands-on experience with HubSpot or similar CRM platforms, including lead scoring, workflows, and attribution tracking
  • Expertise in managing paid media campaigns across Google Ads, YouTube, Meta, and LinkedIn
  • Deep understanding of SEO, SEM, and emerging AI-driven search technologies (AIO/GEO)
  • Experience leading website architecture, content strategy, and CRO initiatives
  • Familiarity with web technologies, CMS platforms (preferably HubSpot), and collaboration with development teams
  • Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and Google Search Console
  • Excellent project management and cross-functional collaboration skills

Nice To Have

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field (preferred)
  • Familiarity with web technologies, CMS platforms (preferably HubSpot), and collaboration with development teams

Benefits

  • Flexible remote working environment
  • Health, dental, and vision insurance plans
  • Retirement savings options with company contributions
  • Professional development opportunities and ongoing training
  • Collaborative and innovative work culture
  • Paid time off and holidays
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Sundayy

Switch off. Slow down. Sundayy is the mindfulness based social network designed to be checked just once a week. Sundayy represents spending time away from feeds, thinking deeper about our days, and sharing what matters with the people who matter.

Founded in 2020
1 employees

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