Own end-to-end demand-gen for a B2B SaaS pipeline, combining multi-channel outreach, event-driven campaigns, and rapid iteration with AI-assisted content and asset creation.

• Growth Engine Ownership: Manage targeting, messaging, launch, optimization, and follow-up across inbound, outbound, and event-driven channels to convert interest into qualified pipeline.
• Channel & Campaign Ops: Lead outbound programs (email, LinkedIn, data platforms) with list-building, segmentation, sequencing, and a weekly SDR cadence, plus targeted attendance to webinars and conferences.
• Data, AI, and Optimization: Maintain CRM hygiene, attribution trust, and scalable testing by shipping 10 variants quickly and continuously improving response and cost efficiency.