Growth Marketing Specialist

Chicago, IL (On-site)

$70K/yr – $77K/yrMid Level3+ years expFull time

Posted 4 days ago

Job Summary

Own and drive the end-to-end marketing calendar and multi-channel campaigns for Intelligentsia, coordinating creative, PR, content strategy, product launches, events, and paid media across wholesale, retail, and CPG channels.

  • Own email marketing calendar and performance analysis
  • Lead cross-functional launch materials and go-to-market workstreams
  • Collaborate across marketing, sales, wholesale, and creative teams

Job Description

Responsibilities

  • Email Marketing: Own the end-to-end calendar (building, scheduling, testing, sending) and analyze performance metrics to optimize segmentation and content.
  • Creative & PR Coordination: Manage creative briefs and timelines across departments. Act as the primary liaison with our PR agency and ensure all brand communications, talking points, and assets are on-brand.  Develop, manage and source merchandise.
  • Content & Social Strategy: Maintain a unified content calendar for all channels. Plan, launch and optimize social campaigns that grow our social presence while adjusting strategy based on results.
  • Product Launches: Lead marketing timelines for new coffee and seasonal releases, ensuring cross-functional alignment and cohesive go-to-market materials.
  • Brand Events & Sponsorships: Support marketing for all branded events across wholesale, CPG and retail that include but are not limited to activations and trade shows.
  • Paid Ads: Manage, maintain and optimize all paid ads on social channels and google channels to drive revenue.
  • Other Responsibilities: Manage the marketing timeline and develop materials for new coffee and seasonal releases.
  • Represent Intelligentsia at select in-market events.
  • Ensure marketing collateral is placed correctly at retail locations.

Requirements

  • 3–5 years of marketing experience, ideally within specialty coffee, food & beverage, or a related consumer/wholesale brand.
  • Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp) and paid social ad managers (Meta Ads Manager, LinkedIn Campaign Manager).
  • Comfort managing multiple projects and deadlines simultaneously without losing sight of the details.
  • Strong written communication skills and and eye for brand-consistent creative.
  • Experience with content calendar and project management tools (e.g., Asana, Airtable, Notion).
  • A collaborative approach to working across marketing, sales, wholesale, and creative teams.
  • Genuine interest in specialty coffee and Intelligentsia's mission and standards.
  • Willingness to travel locally and support occasional evening or weekend events.
  • Driver’s license is required

Benefits

  • Medical, dental and vision insurance
  • Company-paid long & short-term disability and life insurance
  • Paid vacation and sick time
  • 401(k) eligible after 90 days of employment and a company match after one year
  • 8 Paid holidays per year
  • Commuter benefits
  • Free bag of coffee each week with a discount on other items
  • Employee Assistance Program
Peet's Coffee logo

Peet's Coffee

3.8 Glassdoor

For over 50 years our goal has been to offer the best coffees & teas in the world, without compromise. We've learned that the secret to great coffee is the people who make it, and we apply the same care in selecting and preparing our teams as we do when crafting the perfect cup. Collectively, we foster a culture based on authenticity that inspires people to unleash their unique, personal passions and expertise toward achieving our vision and mission. It takes talent and dedication from hundreds of Peetniks to make a single cup of Peet's coffee. Our values guide us on this journey. Join us!

Founded in 1966
Emeryville, California, USA
820 employees
74% recommend to a friend
68% CEO approval

Salaries

Posted range

$70K/yr – $77K/yr

Taken straight from the job posting.

See all Peet's Coffee salaries

Marketing Team

Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
500.6K
Monthly Google Ads Budget
$11.9K
Traffic Source Mix
Search
41.5%
Direct
48%
Referral
6.4%
Social
1.3%
Paid
2.7%

Headcount Trend

Current headcount: ~820

Recent News

Peet's Coffee logo

Growth Marketing Specialist

Peet's Coffee · Chicago, IL · On-site