Growth Marketing Specialist - Digital Imaging/Telemedicine

Westbrook, ME (On-site)

Salary Not AvailableEntry Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the design and optimization of in-product experiences and promotional journeys to drive demand generation and customer retention, coordinating AI-powered interactions, experiments, and cross-functional content across IDEXX DI+TM products.

  • In-product ownership: drive activation, adoption, and retention through Whatfix-based journeys and self-serve resources.
  • Experimentation: plan and analyze A/B and multivariate tests to improve engagement across channels and campaigns.
  • Content & alignment: develop segmentation, campaigns, and cross-channel content with Product, Support, Onboarding, and marketing teams to meet business goals.

Job Description

Responsibilities

  • Execute and support user experiences and promotional journeys within DI+TM products to drive demand generation and customer retention using a n AI-powered Digital Adoption Platform (Whatfix)
  • Support the planning, execution, and analysis of A/B and multivariate testing to optimize engagement and performance
  • Develop and maintain segmentation strategies for in-product promotional activities
  • Ensure self-help resources within products are accurate and up to date, and that user feedback is communicated to and actioned by appropriate internal teams
  • Identify and recommend opportunities to influence in-product user behavior in support of business goals
  • Support the development, build, and execution of tactical components of demand generation campaigns
  • Perform and analyze A/B testing to identify insights and optimization opportunities
  • Participate in post-campaign analysis to assess performance trends and identify areas for improvement
  • Ensure campaigns are executed across appropriate IDEXX-owned and partner channels
  • Support the development of content aligned with demand generation and customer retention campaigns
IDEXX logo

IDEXX

3.5 Glassdoor

10,000+ people, one global focus - enhancing the health and well-being of pets, people, and livestockWe are passionate about what we do at IDEXX – and why wouldn’t we be? When you’re working to raise the standard of care for pets, make drinking water safe for billions and keep our livestock population around the globe healthy and free of disease, it’s no wonder that what we do each day is more than just a job. There’s an energy across IDEXX that is contagious, where caring and committed people come together to make things better. IDEXX Laboratories, Inc. (NASDAQ: IDXX), a member of the S&P 500, is a leader in pet healthcare innovation, serving practicing veterinarians worldwide with a broad range of diagnostic and information technology-based products and services. Headquartered in southern Maine, we conduct operations through more than 70 locations and serve customers in over 175 countries.Our primary business focuses on pet health, a growing market around the world. Our products, in-clinic diagnostic tests and instrumentation, practice management and software solutions, and reference laboratory and consultation services, enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency, and build more economically successful practices. We also develop and manufacture diagnostic tests and information for the global production animal industry, including poultry and livestock, as well as tests for the quality and safety of water and milk. Please visit our website, IDEXX.com/careers, for further information and to view all of our job opportunities.

Founded in 1983
Westbrook, Maine, USA
8K employees (229 in marketing)
67% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
597.6K
Monthly Google Ads Budget
$12.8K
Traffic Source Mix
Search
34.7%
Direct
55%
Referral
7.7%
Social
1.7%
Paid
0.7%

Headcount Trend

Current headcount: ~8K

Marketing Team

Marketing Team Size
229 (3% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Seed, 42 years ago

Funding History

  • Jan 1984
    Seed

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