Responsibilities

• - Own paid media strategy and execution across a portfolio of client accounts
• - Plan, build, launch, monitor, and optimize campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn, Meta, Programmatic, and other relevant channels
• - Evaluate which paid media platforms make sense based on client goals, audience, budget, and funnel stage
• - Conduct keyword, audience, competitor, platform, and campaign research
• - Manage budgets, pacing, bids, targeting, campaign structure, and optimization priorities
• - Analyze campaign performance and make clear, practical recommendations
• - Set up, audit, and troubleshoot conversion tracking, pixels, events, Google Analytics 4 (GA4), Google Tag Manager (GTM), and reporting inputs
• - Help define meaningful key performance indicators (KPIs) before campaigns launch
• - Review landing pages and conversion paths to identify friction, missed opportunities, or performance blockers
• - Collaborate with content, SEO, design, development, and strategy teams to improve campaign outcomes

Requirements

• - 3–6+ years of paid media, PPC, performance marketing, or growth marketing experience
• - Agency experience strongly preferred
• - Hands-on experience managing paid campaigns across Google Ads and at least one major paid social or B2B advertising platform
• - Experience with LinkedIn Ads for B2B lead generation
• - Experience with Meta Ads, YouTube, programmatic, or other paid media platforms
• - Strong understanding of campaign structure, budget pacing, targeting, bidding, optimization, and reporting
• - Experience managing multiple clients or projects at the same time
• - Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, pixels, and campaign reporting
• - Ability to analyze performance data and turn it into clear recommendations
• - Comfortable explaining paid media concepts to non-technical clients and internal stakeholders

Preferred

• - Experience with landing page testing, conversion rate optimization (CRO), or lead generation strategy
• - Familiarity with HubSpot, Salesforce, or other customer relationship management (CRM) platforms
• - Experience building or improving reporting dashboards
• - Basic understanding of SEO, content strategy, email marketing, or marketing automation
• - Experience using AI tools such as ChatGPT, Claude, Gemini, or platform-native AI tools in marketing workflows
• - Interest in automation, process improvement, or lightweight scripting

Benefits

• - 401(k) with company match
• - Health, dental, and vision insurance
• - HSA & FSA options
• - Paid parental leave
• - Paid time off + holidays
• - Tuition & certification reimbursement
• - Flexible work schedule
• - Employee assistance program (EAP)
• - Remote-first culture