Growth Marketing Senior Associate at DraftKings Inc. | Boston, MA | $70K/yr – $88K/yr

DraftKings Inc.

Growth Marketing Senior Associate

Boston, MA (On-site)

$70K/yr – $88K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own programmatic media buying across display, video, web, and native to drive acquisition and turn performance data into leadership-ready recommendations.

Own programmatic buying strategy across DSPs, PMPs, and exchanges to grow new users.
Translate campaign data into actionable insights and present optimization opportunities to leadership.
Stay ahead of digital trends and apply new platforms to lift performance.

Job Description

Responsibilities\n

Develop and execute programmatic media buying strategies across display, video, web, and native channels to drive customer acquisition, leveraging demand-side platforms, private marketplaces, advertising exchanges, and agency partners.
Monitor, analyze, and optimize campaign performance through data-driven decision making, structured A/B testing, and continuous experimentation to uncover growth opportunities and achieve key business goals.
Build strong relationships with external partners and agencies, leading campaign strategy discussions with limited manager oversight while collaborating with the Creative, Brand, and Product Teams to bring innovative campaigns to market.
Translate campaign performance into actionable insights, presenting recommendations to leadership and identifying opportunities to improve acquisition strategies and marketing effectiveness.
Stay ahead of emerging digital marketing trends, platforms, and technologies, applying new ideas and best practices to strengthen campaign performance and drive continuous improvement.

\n\nRequirements\n

Bachelor's Degree in Marketing, Business, Economics, Mathematics, or a related field with at least 3 years of experience in digital marketing; experience with media buying, acquisition marketing, or programmatic advertising is preferred.
Experience optimizing digital media campaigns through structured A/B testing, campaign analysis, and an understanding of bidding strategies, algorithms, and performance optimization techniques.
Strong project management, organizational, and prioritization skills with the ability to manage multiple initiatives and deliver results in a fast-paced environment.
Excellent written and verbal communication skills with the ability to present insights clearly, influence stakeholders, and collaborate effectively across cross-functional teams.
A data-driven, self-starter mindset with strong attention to detail, proficiency in Microsoft Excel, and the flexibility to support non-standard working hours during major sporting events and other peak business periods as needed.

\n\nPreferred\n

experience with media buying, acquisition marketing, or programmatic advertising is preferred.

\n\nBenefits\n

bonus, equity, and benefits as applicable

DraftKings Inc.

3.8 Glassdoor

It's simple, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences.At DraftKings, The Crown Is Yours. We are driven by the thrill of the future and the pull of possibility. As an original, continuous gamechanger, we’re shaping the present and future of sports entertainment and digital experiences, leading the way into new markets with new products, and providing the ultimate experience to our customers. Here, we believe in the power and impact that comes from innovation, collaboration, and a winning culture. We’re a strong and dedicated global team of 4,000+ teammates driven to achieve great things. From your very first day, you’ll be part of an amazing culture that welcomes your ideas, champions your growth, and values you for you. Ready to own what’s next?

Founded in 2012

Boston, Massachusetts, USA

5.6K employees (610 in marketing)

careers.draftkings.com

73% recommend to a friend

84% CEO approval