Responsibilities

• Own campaign project management across Demand Gen initiatives, including timelines, workbacks, deliverables, stakeholder follow-ups, and launch readiness.
• Coordinate cross-functional execution across Growth, Sales, Creative, Content, Legal, Analytics, and external execution partners.
• Manage campaign intake, briefs, trackers, launch checklists, documentation, and status updates across multiple brands and markets.
• Partner with paid ads and HubSpot email execution owner to ensure campaigns are built accurately, QA’d properly, and launched on time.
• Support QA across ads, lead forms, landing pages, emails, webinar flows, tracking links, Salesforce fields, and reporting setup.
• Maintain campaign calendars, asset libraries, naming conventions, process documentation, and internal operating workflows.
• Track campaign performance, lead flow, conversion rates, engagement, webinar attendance, and follow-up activity to help identify issues and opportunities.
• Prepare clear campaign recaps, reporting summaries, and operational updates for internal stakeholders.
• Improve and streamline repeatable processes using templates, automation, AI tools, and better documentation.
• Proactively flag risks, blockers, workflow gaps, or resourcing issues and help keep Demand Gen programs moving efficiently from brief to launch to post-campaign analysis.

Requirements

• 2-4 years of experience in marketing operations, demand generation, campaign operations, project management, or B2B marketing support.
• Strong project management skills with the ability to manage multiple campaigns, timelines, stakeholders, and deadlines at once.
• Highly detail-oriented, organized, and comfortable owning trackers, calendars, documentation, QA checklists, and operational workflows.
• Experience supporting multi-channel marketing campaigns across paid media, email, webinars, landing pages, forms, or content-led lead generation.
• Strong understanding of marketing systems and campaign operations, including how leads flow from campaign launch to CRM/reporting.
• Comfortable working in tools such as HubSpot, Salesforce, Meta Ads Manager, project management platforms, spreadsheets, dashboards, or similar systems.
• Strong written and verbal communication skills; able to keep stakeholders aligned and clearly communicate status, blockers, and next steps.
• Analytical instincts and comfort reviewing campaign performance, lead flow, and conversion data.
• Proactive, responsive, and calm in a fast-paced, cross-functional environment.
• Comfortable using AI tools such as ChatGPT, Gemini, or similar platforms to improve speed, QA, documentation, and operational efficiency.

Benefits

• Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.