Responsibilities

• Develop and lead demand generation programs across multiple channels, including email, nurture sequences, and webinars, to generate qualified leads.
• Provide strategic guidance and execution direction for industry-specific verticals, staying informed on market landscape and trends.
• Own and optimize lifecycle marketing workflows, such as lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns, to maximize engagement and conversions.
• Collaborate closely with Sales and Marketing Operations to measure and report on demand generation performance, continuously optimizing campaigns for pipeline impact.
• Build and scale industry/vertical segmentation for targeted campaigns, ensuring alignment with business objectives.
• Run account-based marketing (ABM) campaigns and programs to support vertical-specific growth.
• Write compelling demand generation and lifecycle marketing content, including emails, nurture content, and webinar copy.
• Conduct market research and deliver written reports and insights to Sales and Marketing teams.
• Guide and coordinate cross-functional initiatives, partnering with Sales on ICP/segmentation and pipeline goals, without direct people management responsibility.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of marketing experience, including 3+ years in demand generation at a B2B SaaS company
• Experience developing and leading demand generation programs across email, nurture sequences, and webinars
• Proven ability to own and optimize lifecycle marketing workflows, including lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns
• Experience building and scaling industry/vertical segmentation for campaigns
• Ability to measure and report on demand generation performance, including MQL-to-SQL conversion, pipeline impact
• Experience partnering with Sales on ICP/segmentation and pipeline goals
• Ability to conduct market research and deliver written reports/insights to Sales and Marketing teams
• Authorized to work in the United States
• Demonstrated ability to leverage AI tools to improve marketing efficiency, content production, campaign personalisation, and reporting workflows
• Ability to travel up to 15% for conferences and events
• Able to work a fixed hybrid schedule with 4 days in-office and Wednesdays work-from-home

Preferred

• Hands-on proficiency with Salesforce for CRM and reporting
• Hands-on proficiency with HubSpot for email marketing and marketing operations

Benefits

• 💰 Competitive Compensation: A base salary of $90,000-$95,000 annually, plus a performance-based bonus.
• 💼 Comprehensive Health Coverage: A robust health insurance plan that includes coverage for your dependents.
• 🏠 Flexible Work Model: Hybrid setup—one day at home and four in the office.
• 🖥️ Top-Tier Tools: Apple gear and access to the latest productivity tools to help you excel.
• 📱 Stay Connected: A mobile data plan to keep you online wherever you are.
• 🍴 Delicious Perks: Fresh, tasty food at the office to fuel your productivity.
• 🌴 Generous Time Off: Ample PTO to recharge.