Responsibilites & outcomes are focused on growth through experimentation and product-led strategies, plus lifecycle optimization.

Responsibilities

• Own full-funnel experimentation to reduce friction and drive exponential growth through rapid A/B tests on landing pages, onboarding, and referrals.
• Growth-Led Product Evolution You are the primary advocate for features that drive distribution. You’ll work closely with Product and Engineering to build "viral loops" directly into the app experience. Whether it’s optimizing the referral mechanics or creating "shareable" teledriving milestones, you ensure that the product is designed to market itself. You don't just market the product; you help build the parts of the product that grow the business.
• LTV & Retention Mastery Acquisition is only half the battle. You will be the architect of our lifecycle marketing strategy, using CRM, push notifications, and incentive structures to turn one-time triers into lifelong advocates. You’ll obsess over Cohort Analysis and Lifetime Value (LTV), ensuring our Customer Acquisition Cost (CAC) remains sustainable as we scale into new, high-density urban environments.

Requirements

• The Growth Mindset: 6+ years of experience in Growth or Performance Marketing within high-growth marketplaces, mobility, or consumer tech.
• Data-Obsessed: You live in the dashboards. You are proficient with the modern growth stack (Amplitude, Mixpanel, AppsFlyer, or Braze) and can write the queries needed to find the "signal" in the "noise."
• The Experimenter’s Toolkit: Proven track record of running rigorous A/B and multivariate tests. You know how to design an experiment, measure the results with statistical significance, and—most importantly—fail fast and learn.
• Performance Marketing Fluency: You have a deep understanding of paid social, SEM, and programmatic, but you also know when to lean into organic growth and community-driven loops.
• Conversion Rate Optimization (CRO) Expert: You can look at a user journey and immediately spot the "friction points." You have a "product-first" approach to solving marketing problems.
• Agile & Scrappy: You thrive in the "build-measure-learn" cycle. You are comfortable balancing high-level channel strategy with the hands-on execution of setting up campaigns and tweaking copy.
• Collaborative Operator: You can translate "growth speak" into "product speak," working seamlessly with designers and engineers to implement tracking and UI changes.

Preferred

• Experience in mobility/driverless tech domain
• Global growth experience across multiple markets
• Familiarity with remote driving/telematics domains

Benefits

• 💪A global team of smart, motivated people from 30+ countries who love tackling hard problems and turning bold ideas into reality.
• 🌍 Huge scope for impact in a fast paced environment
• 💰 ESOP stock options: A stake in Vay’s future - not just a salary.
• 🌴 Unlimited Paid Vacation Days
• 🎫 401(k) programme
• 🏥 Health, Dental & Vision Insurance
• 🚗 All Vay team members receive 30% off their Vay rides
• 🏋️‍♂️ Wellness Hub free gym access & wellness app subscriptions
• 🛍️ Exclusive external discounts
• ✈️ Relocation financial assistance when relocating to Las Vegas