Growth Marketing Manager at Vay | Las Vegas, NV

Vay

Growth Marketing Manager

Las Vegas, NV (Unknown)

Salary Not AvailableSenior Level6+ years exp

Posted 5 months ago

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Job Summary

Drive growth experiments and product-led expansion for a mobility platform, owning funnel optimization, retention, and cross-functional growth initiatives.

Own full-funnel experimentation from awareness to first ride
Must-have: 6+ years in growth/marketing for high-growth marketplaces or mobility
Standout: Cross-functional alignment with product/engineering and LTV/CAC focus

Job Description

Responsibilities

The Experimentation Engine (Full-Funnel Optimization) From the first ad impression to the 1st ride, you are constantly testing hypotheses to reduce friction.
You'll dive into the data to identify why users drop off before their first ride and engineer "aha" moments through rapid A/B testing of landing pages, onboarding flows, and referral loops.
Growth-Led Product Evolution You are the primary advocate for features that drive distribution. You'll work closely with Product and Engineering to build "viral loops" directly into the app experience.
Whether it's optimizing the referral mechanics or creating "shareable" teledriving milestones, you ensure that the product is designed to market itself.
LTV & Retention Mastery Acquisition is only half the battle. You will be the architect of our lifecycle marketing strategy, using CRM, push notifications, and incentive structures to turn one-time triers into lifelong advocates.
You'll obsess over Cohort Analysis and Lifetime Value (LTV), ensuring our Customer Acquisition Cost (CAC) remains sustainable as we scale into new, high-density urban environments.

Requirements

The Growth Mindset: 6+ years of experience in Growth or Performance Marketing within high-growth marketplaces, mobility, or consumer tech.
Data-Obsessed: You live in the dashboards. You are proficient with the modern growth stack (Amplitude, Mixpanel, AppsFlyer, or Braze) and can write the queries needed to find the "signal" in the "noise."
The Experimenter's Toolkit: Proven track record of running rigorous A/B and multivariate tests. You know how to design an experiment, measure the results with statistical significance, and—most importantly—fail fast and learn.
Performance Marketing Fluency: You have a deep understanding of paid social, SEM, and programmatic, but you also know when to lean into organic growth and community-driven loops.
Conversion Rate Optimization (CRO) Expert: You can look at a user journey and immediately spot the "friction points." You have a "product-first" approach to solving marketing problems.
Agile & Scrappy: You thrive in the "build-measure-learn" cycle. You are comfortable balancing high-level channel strategy with the hands-on execution of setting up campaigns and tweaking copy.
Collaborative Operator: You can translate "growth speak" into "product speak," working seamlessly with designers and engineers to implement tracking and UI changes.

Benefits

ESOP stock options: A stake in Vay's future - not just a salary.
Unlimited Paid Vacation Days
401(k) programme
Health, Dental & Vision Insurance
All Vay team members receive 30% off their Vay rides
Wellness Hub free gym access & wellness app subscriptions
Exclusive external discounts
Relocation financial assistance when relocating to Las Vegas
Regular team events throughout the year

Vay

4.1 Glassdoor

Vay's door-to-door car rental service is live in central Las Vegas, Nevada! Experience the convenience of by-the-minute rental cars delivered driverlessly to your location.Download the "Vay Rent Cars by the Minute" app and take a ride today!https://vay.onelink.me/BXfV/3n0ectu7Vay develops automotive-grade technology for remote driving. Through the Vay app, users can request an electric vehicle to be remotely delivered to their location. After the car has arrived, the user takes over and drives it like a regular car. At the end of the trip, the user exits the car, and a Remote Driver takes over, eliminating the time-consuming search for parking. This creates the most affordable door-to-door mobility service at half the ride-hailing price. Since its launch, users have taken thousands of rides and can hail a Vay car at a wide variety of locations throughout Las Vegas, including the busiest hotels on the Strip. Vay has recently expanded its offering to include B2B services, enabling remote driving for private cars, trucks, vans, and autonomous vehicles, among others. Apply to work for Vay in 30 seconds here: https://vayio.typeform.com/apply

Founded in 2018

Berlin, Berlin, DEU

194 employees (14 in marketing)

vay.io

82% recommend to a friend

76% CEO approval