Growth Marketing Manager, US at New Era Technology | West Chester, PA | $100K/yr – $110K/yr

New Era Technology

Growth Marketing Manager, US

West Chester, PA (Unknown)

$100K/yr – $110K/yrSenior Level4+ years exp

Posted 3 weeks ago

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Job Summary

Own the funnel from awareness to revenue with data-led optimization, rapid testing, and enterprise storytelling for a global B2B audience.

Growth Infrastructure: Translate GA4, heatmaps, and CRM data into actionable funnel fixes and optimization plans.
Experimentation & Copy: Lead structured tests and human-centric narratives across landing pages, emails, and paid channels.
Sales Alignment & Brand: Speed up visitor-to-lead and lead-to-opportunity paths while maintaining brand standards and clear, enterprise-focused messaging.

Job Description

Responsibilities

Funnel Engineering: Analyze data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes.
Rapid Experimentation: Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels.
Lead-to-Opportunity Acceleration: Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo.
Brand Stewardship: Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards.
Narrative Optimization: Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences.
Asset Management: Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates.
Metric Ownership: Track, analyze, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline.
Insight Generation: Turn raw behavioral data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership.
Budget Efficiency: Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage.
Other related duties as required.

New Era Technology

3.1 Glassdoor

New Era Technology is the AI, application, and infrastructure partner that simplifies, secures, and scales technology across modern work environments. New Era serves as a trusted adviser to more than 20,000+ customers worldwide. New Era has offices in the Americas, EMEA, and APAC. New Era provides solutions and services to diverse industries including Global Enterprise, Banking & Finance, Smart Buildings & IoT, Healthcare, Education, and Government.Solutions and Services:•Collaboration & Unified Communications•Data Networking•Digital Transformation•SecureBlu Security Services•CloudBlu Cloud Services•Physical Security & Life Safety•Managed Services•Professional Services

Founded in 2013

New York, New York, USA

2K employees (50 in marketing)

www.neweratech.com/us

40% recommend to a friend

37% CEO approval