Responsibilities

• Partner with the VP of Marketing to execute Tully’s growth strategy across acquisition, retention, and lifecycle channels.
• Manage paid media campaigns across platforms including Meta (Facebook/Instagram), Google, and emerging digital channels focused on qualified lead generation.
• Continuously monitor performance metrics including cost per lead, lead quality, conversion rate, and revenue attribution.
• Identify opportunities to scale successful campaigns while improving efficiency and return on marketing investment.
• Develop and manage testing roadmaps across audience targeting, messaging, creative formats, and landing page experiences.
• Optimize digital funnels to drive high-quality client inquiries and advisor consultations.
• Work closely with the website and digital teams to improve landing page performance, form conversion, and user journeys.
• Support the development and testing of conversion-focused landing pages tied to campaigns and supplier partnerships.
• Monitor website analytics and identify opportunities to improve conversion performance.
• Support lifecycle marketing programs within HubSpot, including email journeys and automated client communications.

Requirements

• 4–6 years of experience in growth marketing, digital marketing, or performance marketing.
• Experience managing paid media campaigns across Meta and Google platforms, with strong understanding of lead generation campaigns.
• Strong analytical capabilities with experience working in Excel/Google Sheets, Google Analytics, and marketing dashboards.
• Familiarity with CRM platforms such as HubSpot or Salesforce, and lifecycle marketing strategies.
• Experience optimizing marketing funnels, landing pages, and conversion journeys.
• Highly organized with the ability to manage multiple campaigns and projects simultaneously.

Preferred

• Experience in luxury brands, hospitality, travel, real estate, or other high-touch client businesses is a strong plus.
• Comfortable working in a fast-paced, collaborative environment with cross-functional teams.
• Curious, analytical, and excited by experimentation and continuous improvement.