Responsibilities

• Own execution of lifecycle programs — onboarding, retention, and winback — to reduce churn and grow customer lifetime value.
• Build, test, and iterate behavior-triggered campaigns and churn save flows.
• Monitor retention performance closely and drive measurable improvements in time to value for new customers.
• Use AI-enabled tools and automation to scale lifecycle engagement and retention without proportionally increasing resources.
• Partner closely with the Retention Program Manager to align on roadmap, sequencing, and execution across shared programs.
• Contribute customer data, program insights, and market observations to growth strategy; translate senior leadership direction into executable campaign plans.
• Execute integrated demand generation campaigns across email, in-app, and additional channels aligned to business and pipeline goals.
• Run go-to-market execution for product launches, feature releases, and growth initiatives — plan, align stakeholders, and deliver.
• Partner with the Senior Manager, Marketing to ensure campaign execution is tightly connected to strategy and measurable against shared KPIs.
• Design and run A/B and multivariate tests; document results and apply learnings to the next iteration.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 3–5 years of experience in lifecycle, retention, or growth marketing, ideally in a B2B SaaS or marketplace environment.
• Proven track record of running multi-channel lifecycle and demand generation programs, with deep experience in email marketing and marketing automation.
• Demonstrated experience designing and running tests, measuring results, and applying learnings to drive program improvement.
• Experience pulling and interpreting marketing performance data independently using available tools and dashboards.
• Comfortable working with AI tools as a core part of daily workflow — not as a novelty, but as a standard part of how work gets done.
• Experience collaborating cross-functionally with Product, Customer Service, and Sales teams.
• Familiarity with CRM tools; Salesforce experience a plus.
• Industry experience in freight, logistics, or trucking preferred but not required.

Preferred

• Freight/logistics industry experience preferred.

Benefits

• Equal employment opportunities and commitment to an equitable, inclusive workplace.
• Yearly bonus eligible