Responsibilities

• Manage ad accounts on TikTok Ads Manager and other mainstream channels with considerable budgets.
• Define B2C and B2B strategies to support various business goals, including but not limited to new customer acquisition, retargeting, lead generation, etc.
• Own key projects for B2B Seller and Affiliate Creator growth for TikTok Shop, focusing on new strategies to increase lifetime value.
• Ensure accurate analysis, forecasting, and reporting. Bring insights into the business and form new methodologies.
• Tackle new challenges, provide solutions, and build strategies from 0 to 1.
• Collaborate with cross-functional colleagues on growth strategy, budget alignment, and ad delivery to achieve business goals.

Requirements

• Bachelor's degree or above.
• 3+ years of professional experience in a user growth role involving e-commerce campaign management and performance ads strategy.
• Strong data analytics and visualization skills with the ability to transform data into actionable insights.
• Experience with data visualization platforms such as Tableau, Power BI, Looker, or Domo.
• Proven experience with A/B testing and campaign optimization strategies.
• Excellent coordination and communication skills across multiple cross-functional teams to develop plans and execute projects.
• Comfortable navigating and driving results in a fast-paced environment that is constantly evolving.

Preferred

• Experience in conversion-based campaign management across other platforms;
• In-depth knowledge and ownership experience with TikTok Ads Manager e-commerce campaigns utilizing user-generated content (UGC).
• Background in both B2C and B2B marketing.
• Experience with SQL queries and have a basic understanding of databases and how to find the correct data sources.

Benefits

• day one access to medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)