Responsibilities

• Growth Strategy: Define the growth and user acquisition strategy for the tenant business line – spanning search (organic & paid), web, email, social, and programmatic channels, while overseeing execution through appropriate team stakeholders.
• AI-driven SEO: Lead B2B and B2BC content strategy, utilizing AI tools to generate efficiencies across our entire content generation process.
• Website Strategy: Collaborate with the core marketing team to enhance B2C website performance through experimentation and optimization.
• Paid Acquisition: Define the strategic direction and performance goals for B2C paid campaigns across social, display, search, and video; partnering with internal teams or external agencies to steer execution and optimization.
• Product Positioning: Refine personas and value propositions in collaboration with Product for stronger resonance and differentiation.
• Channel Testing & Analytics: Design and run experiments across acquisition channels, analyze performance data, refine targeting, and attribute results to inform strategy.
• Cross-functional Collaboration: Work closely with product and engineering teams to continuously adapt our strategy based on the product roadmap and insights into what is working.

Requirements

• 6+ years of experience in digital marketing across SEO, performance marketing, email, social, and product marketing, ideally in high-growth B2C environments.
• Familiarity with AI-driven content engineering tools and workflows.
• A creative, test and learn mindset, particularly when it comes to testing cutting-edge AI solutions and tools.
• Background in B2B and B2C marketing, preferably in a high-growth tech environment.
• Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.
• Strong analytical skills and a data-driven approach to decision-making.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proficient with basic analytical tools (Google Sheets/Excel, Omni, Google Analytics).
• A desire to constantly improve and zero patience for inefficiency.
• Self-starter: go-getter attitude who likes to get things done on their own initiative.
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

Benefits

• Opportunity to do 0 → 1 in a new business unit – define the strategy, execution, tools etc
• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend