Responsibilities

• Develop and execute integrated marketing programs that drive brand awareness, customer acquisition, engagement, product adoption, and GMV
• Identify new growth opportunities across organic content, partnerships, PR, events, communities, and other channels
• Build marketing programs around key customer segments, products, partnerships, and business priorities
• Develop campaign concepts, messaging, creative briefs, and activation strategies
• Partner cross-functionally to bring programs from concept through execution
• Establish goals and KPIs for marketing programs and analyze performance to identify opportunities for optimization and scale
• Help develop repeatable marketing programs that can grow across audiences and markets
• Support and execute go-to-market strategies for new products, platform capabilities, integrations, and launches
• Translate product features into compelling customer value propositions, positioning, messaging, and marketing stories
• Develop product marketing programs that drive awareness, education, adoption, and usage

Requirements

• 4+ years of marketing experience across growth, product marketing, brand, integrated marketing, or related roles
• Proven ability to take marketing programs from idea through execution, working across multiple initiatives at once
• Experience with product marketing, GTM, organic growth, content, PR, events, or partnerships
• Strong understanding of positioning, messaging, storytelling, and customer acquisition
• Highly hands-on, resourceful, and proactive, with the ability to thrive in a fast-moving environment
• Strong project management, communication, and cross-functional collaboration skills
• Comfortable working across global teams and time zones, including close collaboration with teams in China

Preferred

• Experience in fashion, apparel, ecommerce, creator commerce, or high-growth startups is a plus
• Experience with Shopify, TikTok Shop, SEO, or AI/GEO search is a plus
• Mandarin Chinese proficiency is a plus

Benefits

• Help build the next generation of fashion-on-demand at a rapidly growing global company.
• Get real ownership to build, launch, and scale marketing programs from the ground up.
• Work where fashion, technology, ecommerce, and creator culture collide.
• Turn bold ideas into real campaigns, launches, and experiences—fast.
• Work alongside global teams to shape how Tapstitch wins in the U.S. market.
• Join at a stage where your work can have an outsized impact on the brand and its growth