Responsibilities

• Lead the execution of global tentpole sales moments (e.g., Black Friday, Cyber Monday), coordinating cross-functional efforts to mobilize creators and drive gross merchandise volume (GMV) spikes.
• Design and optimize automated lifecycle marketing journeys, utilizing rule-based triggers, in-product notifications, and email loops to drive creator activation and retention.
• Partner with Business Partnerships to source and amplify compelling merchant offers, ensuring these commercial agreements are effectively packaged to fuel creator tagging.
• Manage the end-to-end strategy for creator incentives, designing and operationalizing programs that drive specific behavior changes and accelerate feature adoption.
• Act as the operational hub for creator growth, aligning with Product, Data Science, and Regional teams to ensure smooth implementation of growth experiments and campaigns.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in growth marketing, product marketing, or lifecycle/CRM marketing.
• Experience using data and insights to optimize marketing funnels and user journeys.
• Experience managing cross-functional or cross-team projects.
• Experience managing marketing campaigns or incentive programs from conception to execution.

Preferred

• Experience in the e-commerce or creator economy sectors.
• Familiarity with marketing automation tools, SQL, or logic-based campaign triggers.
• Ability to manage cross-functional projects with strict timelines and multiple stakeholders.
• Excellent investigative skills with the ability to translate data into marketing strategies.