Responsibilities

• Develop and execute the company's customer acquisition and growth marketing strategy.
• Build a scalable marketing roadmap aligned with business goals and revenue targets.
• Identify new growth opportunities across paid, owned, earned, and partnership channels.
• Establish KPIs, reporting frameworks, attribution models, and growth forecasting.
• Serve as the strategic marketing leader and trusted advisor to executive leadership.
• Own customer acquisition across channels including Paid Search (Google/Bing), Paid Social (Meta, TikTok, LinkedIn), Display & Programmatic, Affiliate Marketing, Influencer Partnerships, Referral Programs, SEO & Content Marketing.
• Optimize marketing spend to improve CAC, LTV, ROAS, conversion rates, and retention.
• Design and execute landing page tests, conversion rate optimization initiatives, and growth experiments.
• Develop customer segmentation and personalization strategies.
• Build and manage marketing technology infrastructure and reporting systems.

Requirements

• 5+ years of growth marketing experience with increasing levels of responsibility.
• 3+ years leading growth strategy in a direct-to-consumer business.
• Experience working within digital health, telehealth, healthcare technology, consumer wellness, parent related services or related industries
• Demonstrated success scaling customer acquisition programs and driving measurable revenue growth.
• Strong understanding of performance marketing, lifecycle marketing, retention, and conversion optimization.
• Deep analytical mindset with strong command of marketing metrics and attribution.
• Must be U.S. based

Preferred

• Experience at high-growth digital health organizations such as Hims, Hers, Ro, Teladoc, Noom, WeightWatchers, or similar companies.
• Familiarity with healthcare marketing regulations and compliance considerations.
• Experience launching new products or services in a consumer healthcare environment.
• Exposure to subscription-based or recurring revenue business models.

Benefits

• Flexible schedule
• Paid time off