Growth Marketing Manager at SAMYANG AMERICA INC | USA | $110K/yr – $130K/yr

SAMYANG AMERICA INC

Growth Marketing Manager

USA (On-site)

$110K/yr – $130K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive ecommerce growth and lifecycle optimization for a DTC brand, focusing on CVR/AOV/retention across the full funnel.

Own and optimize CVR, AOV, and repeat purchases
5–8 years in DTC/e-commerce growth marketing
Hands-on experience with lifecycle platforms like Klaviyo

Job Description

Responsibilities

Own and optimize key performance metrics including conversion rate (CVR), average order value (AOV), and repeat purchase rate
Analyze full-funnel performance (landing page → PDP → cart → checkout) and identify areas of improvement
Develop and execute a structured testing roadmap (A/B testing, UX improvements, offer optimization)
Partner with internal teams to ensure rapid implementation of tests and enhancements
Define and optimize AOV drivers, including bundling, subscription models, and promotional strategies
Continuously test and refine pricing, offers, and merchandising approaches to improve revenue per session
Own lifecycle strategy across key customer touchpoints: Welcome flows, Abandoned cart, Post-purchase engagement, Replenishment and subscription
Work with internal or external resources to execute lifecycle programs (e.g., Klaviyo)
Drive improvements in retention, repeat purchase rate, and customer lifetime value (LTV)
Monitor and analyze key metrics including CVR, AOV, retention, and revenue per session

Requirements

Bachelor’s degree in marketing, business, or related field
5–8 years of experience in DTC, e-commerce, or growth marketing roles
Proven track record of improving CVR, AOV, and/or retention metrics
Experience working in early-stage or high-growth environments preferred
Experience in health & wellness or consumer products is a plus
Strong understanding of e-commerce funnels and conversion optimization
Hands-on experience with A/B testing and performance optimization
Experience with lifecycle marketing platforms (e.g., Klaviyo)
Proficient in analytics tools (e.g., GA4) and data-driven decision making
Ability to translate data into actionable strategies
Strong cross-functional collaboration skills

Preferred

Experience with subscription models
Demonstrated success in health & wellness or consumer products categories

Benefits

Annual incentive bonus
Medical/dental/vision insurance
Life insurance
PTO/FTO
401(k) plan with company match

SAMYANG AMERICA INC

SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.

Brea, California, USA

59 employees (12 in marketing)

www.samyangfoods.com