Director of Growth Marketing DTC
Warmies
California, MO (Remote)
$165K/yr - $185K/yrIn-houseFull-timeDirector/executive5+ years exp.
9 hrs ago
Growth Marketing Manager
USA (Remote)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive multi-channel lead generation and funnel optimization, owning the visitor-to-SQL lifecycle while integrating AI to accelerate campaign creation, segmentation, and predictive insights.
- Plan and execute end-to-end campaigns across email, paid, organic, partnerships, and events, aligned to pipeline goals.
- Leverage HubSpot for lifecycle management, dashboards, and data-driven decision-making.
- Experiment and translate data into actionable improvements to lift lead quality and conversion.
Job Description
Responsibilities
- Plan and execute multi-channel lead generation campaigns (email, paid, organic, partnerships, events)
- Build and launch campaigns end-to-end
- Continuously test messaging, targeting, and offers to improve conversion rates
- Partner with sales to align campaigns to pipeline goals and ICP priorities
- Own the full lead lifecycle: visitor â lead â MQL â SQL
- Build and optimize sequences, lead identification and segmentation in HubSpot
- Identify and implement improvements across the funnel
- Maintain clean, actionable data that drives decision-making
- Use AI tools to accelerate campaign creation (copy, landing pages, personalization)
- Implement AI for segmentation, and predictive insights where applicable
Requirements
- 3â7+ years in growth marketing or demand generation
- Strong hands-on experience with HubSpot
- Proven track record of driving measurable lead generation and pipeline growth
- Experience running multi-channel campaigns (email, paid media, content, partnerships)
- Comfort working with AI tools (or strong curiosity and willingness to learn quickly)
- Analytical mindsetâyou know how to interpret data and act on it
- Builder mentalityâyou donât wait for perfect direction
Preferred
- Experience in HR/payroll/HCM or HRIS space
- Experience with Account Based Marketing strategies
- Familiarity with sales alignment processes
- Experience with paid media platforms (LinkedIn, Google, YouTube)
- Basic understanding of CRM integrations and data flows
Benefits
- Health, dental, vision, and 401(k) with match
- Unlimited PTO
ResNav Solutions
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Traffic Signals
Monthly Visitors
7.8K
Monthly Google Ads Budget
$54.9K
Traffic Source Mix
Search
10.3%
Direct
74.4%
Referral
6.2%
Social
7.4%
Paid
1.5%
Headcount Trend
Current headcount: ~35
Marketing Team
Marketing Team Size
3 (9% of company)
