Responsibilities

• Own demand generation across paid and organic; your mandate is qualified pipeline, not traffic
• Own paid acquisition end to end: strategy, build, optimization, budget allocation, and the landing pages campaigns convert on
• Own SEO/GEO: keyword strategy, on-page optimization, and content that ranks in search and gets cited in AI answers
• Run structured experiments across channels, creative, and messaging as the brand matures
• Own content end to end, from calendar to creation to publishing, across our blog, social channels (TikTok, Instagram, LinkedIn, Facebook), email, and website
• Build an asset library spanning industry education, thought leadership, trade shows, sales support, and customer evidence
• Help shape and enforce brand positioning, tone, and voice across every customer touchpoint
• Contract out to and direct creatives (video editors, designers) where needed to extend output
• Turn marketing data into decisions: what's working, what isn't, and where the next dollar goes
• Build the reporting and decision-making layer on top of our existing full-funnel data capture

Requirements

• You have 4–7 years of marketing experience, ideally at an early- to mid-stage high-growth B2B SaaS company
• You have built lead and demand generation programs that produced measurable pipeline, and you can walk us through the numbers
• You have personally run paid acquisition on Google Ads and Meta, with the judgment to decide what to run in-house, outsource, or automate as spend grows
• You have meaningfully contributed to at least two of: SEO/content, lifecycle and email marketing, website optimization, customer marketing
• You are comfortable pulling and interpreting your own data and can connect channel performance to pipeline
• You are a strong writer who can adapt across formats and audiences, and you have a point of view on brand voice
• You have an experimentation mindset: you embrace AI tools to create leverage, and you scrutinize the output to hold a high quality bar
• You are based in the Chicago area and able to work from the office in a hybrid capacity

Benefits

• Competitive salary and equity
• Health, dental, and vision insurance
• Flexible PTO policy
• A supportive, customer-first team culture
• Direct ownership over outcomes from day one
• Opportunities for growth as the team scales