Responsibilities

• Manage and scale paid acquisition across channels (Meta, Google, Bing, TikTok, Reddit), with clear accountability for CAC, ROAS, and revenue growth
• Drive creative strategy as a core growth lever: lead high-volume testing, iteration, and optimization of ad creatives
• Support the build-out of an in-house UA function, reducing reliance on agencies and increasing velocity of learning and execution
• Develop and refine attribution models, incrementality testing, and performance measurement frameworks
• Identify and help unlock new acquisition channels (e.g., affiliate, TikTok, Snapchat)
• Continuously test and optimize targeting, bidding, and campaign structures
• Cross-Functional Collaboration
• Partner closely with Product, Operations, and Engineering teams to optimize landing pages and conversion funnels by channel
• Ensure tight alignment between ad creative, messaging, and on-site experience to maximize conversion rates
• Collaborate on experimentation roadmaps across acquisition and funnel optimization

Requirements

• Proven track record running and scaling paid acquisition to tens of millions of dollars in ad spend (ideally hands-on experience across multiple apps or products)
• Building the function in-house versus relying on agencies
• Strong expertise in Meta (Facebook/Instagram) and Google (SEM, YouTube) with a history of scaling and delivering ongoing optimization.
• Strong analytical mindset—comfortable building attribution models and interpreting complex datasets
• Demonstrated ability to execute creative-driven growth strategies (not just media buying)
• "Growth hacker" mentality: highly experimental, innovative, and constantly testing new approaches
• Experience managing meaningful spend and scaling efficiently

Benefits

• equity and benefits
• low deductible health plans, as well as flexible time away and family leave programs.