Responsibilities

• Own D2C performance end-to-end. Conversion rate, AOV, and revenue across the full engine: Shopify website, paid, email. You set strategy, make the calls, and translate what's working into sharp creative direction for the team and our agency.
• Quarterback the Meta agency. Set direction, pressure-test their work, and tell us honestly whether they're earning their fee. If you'd rather bring Meta in-house over time, we're open to it. But you have to be able to lead the work either way.
• Own Amazon end-to-end. Amazon is launching, but it needs an owner. You'll take over from day one — driving optimization, performance, and the relationship with our internal Amazon team. Listings, ads, storefront, conversion. You make Amazon work.
• Own TikTok Shop, email, and SEO. Affiliate outreach (including AI tools like Cruva and Euka AI), Klaviyo flows and campaigns, on-site SEO, and conversion optimization. These are yours to build.
• Growth reporting & decision making. You will build and maintain a KPI dashboard that gives us a clear view of what is working, what is not, and what needs to happen next. This role is not about reporting numbers for the sake of reporting. It is about turning data into decisions.

Requirements

• 4+ years in performance marketing or growth, with deep, hands-on Meta ads experience. Enough to lead an agency, read their work critically, and push back when they're wrong.
• You've run the D2C stack: Shopify, Klaviyo, Amazon Seller Central, TikTok Shop. Not managed someone who has.
• Strong analytical instincts and comfort working in dashboards, reports, and raw performance data. Strong understanding of CAC, MER, ROAS, conversion rate, AOV, and retention.
• You've been a builder. You've taken at least one channel or growth function from zero or near-zero and made it work, ideally at a consumer brand (consumables, CPG, food/bev, or wellness preferred).

Preferred

• You've worked at a larger consumer brand before this and want to bring those learnings to an earlier-stage company.
• Based on the East Coast (Miami is a bonus, not required).