Growth Marketing Manager

Chicago, IL (Hybrid)

$95K/yr – $115K/yrMid Level3+ years expSalaried Ft

Posted 3 weeks ago

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Job Summary

Own multi-channel program orchestration from brief to results, shaping messaging, audiences, and cross-functional input for campaigns across paid and organic channels.

  • Campaign architecture: refine briefs into workback plans and coordinate agencies and contributors.
  • End-to-end execution across paid and organic channels including social, lifecycle, adoption, cross-sell, and partner campaigns.
  • Cross-functional influence with Sales and Client Success on messaging, audiences, and campaign prioritization.

Job Description

Responsibilities

  • Refine approved campaign briefs into workback plans.
  • Write campaign copy.
  • Run multi-channel campaigns across paid and organic channels, including social, lifecycle, adoption, cross-sell, and partner campaigns.
  • Coordinate agencies and contributors, keep webinars and follow-up on track, and ensure content gets repurposed and distributed well beyond first send.
  • Have real input into how campaigns, audiences, and messaging come together, with exposure to cross-functional leaders across Sales and Client Success.

Requirements

  • 3-5 years Experience owning multi-channel marketing campaigns end to end, from brief through performance review.
  • Strong campaign copywriting that adapts to brand voice.
  • Comfort working across a core marketing stack (CRM, paid and organic channel tools, website CMS, webinar platforms, analytics).
  • Based in or able to work from the Chicago area.

Preferred

  • Experience marketing to B2B SaaS or financial services audiences.
  • Familiarity with HubSpot, Salesforce, LinkedIn Campaign Manager, or Google Ads specifically.
  • Experience with lifecycle or adoption-focused campaigns aimed at existing customers, not just net-new acquisition.

Benefits

  • Full benefits, 20 days Paid Leave, 10 sick days, 3 personal days, and 3 volunteering days, all available from day one.
  • A dedicated Practibuddy mentor from day one.
  • An annual Learnbucks stipend to keep learning.
  • Bi-annual company summits in Chicago, which, since you\'ll already be local, means you\'ll be right at the center of it.
  • Genuine work-life integration, not a buzzword we put in job ads and forget about.
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Practifi

4.3 Glassdoor

Practifi is the performance optimization platform purpose-built for the wealth management industry. Built on Salesforce, our platform empowers teams to automate workflows, create rich client records and access advanced analytics in a unified experience. With comprehensive APIs, a range of specialist wealth industry integrations and an ecosystem of hundreds of integrated apps, our platform centralizes data and gives greater visibility across organizations.

Founded in 2013
Chicago, Illinois, USA
63 employees (9 in marketing)
85% recommend to a friend

Traffic Signals

Monthly Visitors
4.6K
Monthly Google Ads Budget
$795
Traffic Source Mix
Search
37%
Direct
43.5%
Referral
9.2%
Social
8.7%
Paid
1.4%

Headcount Trend

Current headcount: ~63

Marketing Team

Marketing Team Size
7 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$20M
Last Raise
$16.4M
Series B, 6 years ago

Funding History

  • Jan 2020
    Series B • $16.4M
  • Aug 2018
    Series A • $2.2M
  • Mar 2017
    Series Unknown

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