Growth Marketing Manager

Arlington, VA (On-site)

$100K/yr – $115K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end growth for a multi-line media business, driving first-party data, paid media, and AI-enabled ops to lift audience and lead velocity across editorial, product, and advertising revenue streams.

  • Audience Growth & Demand Gen: build first-party data programs and full-funnel motion from awareness to conversion for multiple revenue lines.
  • Paid Media & Channel Mix: plan and optimize across search, social, programmatic, and emerging channels with tight CPL/ROAS goals.
  • AI-Powered Marketing Ops: embed AI into planning, testing, and reporting to move faster with a lean team.

Job Description

  • Audience Acquisition & Demand Generation: Drive first-party data growth — email subscribers, newsletter sign-ups, registered users, and qualified leads — with clear KPIs tied to each campaign and business line.
  • Generate pipeline for both professional product sales and advertising partnerships, building awareness among audiences who can monetize across our revenue lines.
  • Support the Associate Director of Lead Generation & Audience Growth in executing full-funnel strategies that move prospects from awareness to conversion.
  • Analyze attribution and funnel data to identify drop-off points and optimize at every stage.
  • Market & Product Growth: Execute go-to-market campaigns in key geographic growth markets — including California and other North American markets where POLITICO awareness is still developing.
  • Drive awareness and demand for newer professional products in both growth markets and established markets where newer offerings are still building their audience.
  • Partner with senior team members to develop market- and product-specific messaging, positioning, and channel mix.
  • Paid Media Planning & Buying: Plan, buy, and optimize paid campaigns across Google, Meta, LinkedIn, programmatic (DV360 / The Trade Desk), and emerging channels.
  • Manage budgets with a focus on CPL, ROAS, etc. — balancing spend efficiency against growth targets across multiple business lines.
  • Test and iterate on creative concepts, audience segments, and landing page variants to continuously improve campaign performance.
  • AI-Powered Marketing Operations: Actively use AI tools to improve how campaigns are planned, targeted, tested, and reported — not as a novelty, but as a standard part of how you work.
  • Bring a forward-leaning point of view on where AI can help a lean team execute at a higher level and move faster.
  • Reporting & Cross-Functional Collaboration: Own your KPIs — audience growth, lead volume, conversion rates — and report on them clearly and consistently to the team and to leadership.
  • Collaborate across editorial, product, sales, and advertising teams to ensure marketing efforts are aligned with business priorities and revenue goals.
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POLITICO

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POLITICO illuminates the forces shaping global power. Since 2007, we have delivered intelligence that anticipates tomorrow’s headlines, not reports on yesterday’s news. As politics has increasingly become the defining force of our era, our work has never been more vital.Cabinet secretaries and Ministers start their mornings with our analysis. CEOs shape strategy around our reporting. Advocacy leaders rely on our insights to move policy. We deliver the straightforward facts and clear-eyed analysis they need to navigate the most complex political landscape of our lifetimes.Our 1,100+ publishing professionals across the world’s key democratic capitals—Washington, Brussels, London, Paris, Berlin, Sacramento, and New York—form the world’s premier politics and policy newsroom. We tell the story of how power really works by explaining who wields it and how they plan to exercise it, connecting dots others miss and delivering scoops from sources others don’t even know exist.Innovation has always been a core tenet of our story. At launch, we bet that depth would trump scale, that talent would trump traffic, and that politics would become central to modern life. In 2011, we made another bet and launched POLITICO Pro to help decision-makers understand the business of government, transforming both how they shape government action and the business of journalism itself.These bets have made POLITICO the most successful digital news startup of its generation and the indispensable resource for leaders who shape the future. Today, we are a rarity in media: a growing, profitable, and sustainable news organization.POLITICO is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicatedPolitical professionals read POLITICO. Public policy professionals need POLITICO. And those who hunger to better understand Washington and government power centers around the globe go to POLITICO first.

Founded in 2007
Arlington, Virginia, USA
1.6K employees (523 in marketing)
44% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
58.4M
Traffic Source Mix
Search
29.8%
Direct
55.6%
Referral
11.2%
Social
3%
Paid
0.2%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
472 (30% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

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