Responsibilities

• Execution Ownership: Lead the development and launch of integrated campaigns across paid media, email, SEO, ABM, and events, both in acquiring new prospects and expanding existing customers
• Opportunity Identification: Audit the funnel and flag underperforming areas or strategic gaps, providing well-formed recommendations to guide the team’s priorities
• Content Coordination: Work cross-functionally to define and deliver the right assets for each stage of the buyer journey
• Performance Analysis: Monitor campaign performance, analyze outcomes, and iterate based on insights to maximize impact
• Cross-Team Collaboration: Work closely with product, sales, and operations to ensure alignment across messaging, targeting, and workflows
• Process & Tool Optimization: Support improvements in campaign operations, reporting, and automation to increase efficiency

Requirements

• Curious & Strategic: You ask “what if?” and “why not?” and enjoy testing new paths to growth
• Solutions-Oriented Communicator: You surface opportunities with proposed solutions and collaborate effectively internally and across teams
• Hands-On Executor: You’re ready to roll up your sleeves to build, launch, and refine campaigns across multiple channels
• Analytical & Data-Driven: You use metrics to guide your decisions and measure your impact
• Collaborative & Flexible: You work well in dynamic environments and are energized by working across functions to achieve shared goals
• 5–8 years of B2B marketing experience, ideally in SaaS, cybersecurity, or identity/fraud prevention
• Proven ability to plan and execute cross-channel marketing campaigns
• Have strong content marketing instincts and understanding of the buyer journey.
• Proficient in HubSpot and Salesforce, with the ability to manage campaigns and workflows confidently
• Possess a solid grasp of account-based marketing (ABM) principles, with hands-on experience leading or supporting ABM programs
• Comfortable interpreting marketing performance data to inform campaign improvements.
• Excellent written and verbal communication skills

Preferred

• Knowledge or experience with Propensity