Growth Marketing Manager

Gilbert, AZ (Remote)

$85K/yr – $110K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive full-funnel lead generation and nurture on HubSpot to convert visitors into qualified opportunities.

  • Must-have: 3–5 years in demand generation with HubSpot experience
  • Standout: Collaboration with sales to drive pipeline and revenue

Job Description

Responsibilities

  • Own HubSpot marketing automation, including workflows, lifecycle stages, lead scoring, and segmentation
  • Develop and execute multi-channel campaigns that generate qualified leads and pipeline
  • Design and implement lead nurture programs to move prospects through the funnel
  • Monitor and improve conversion across the full funnel: Visitor→Lead→MQL→SQL→Opportunity
  • Run A/B tests across landing pages, emails, and conversion paths
  • Use behavioral and engagement data to improve targeting and personalization
  • Build workflows that support sales follow-up, deal acceleration, and lead handoff
  • Track and report on campaign performance including MQLs generated, pipeline creation, cost per opportunity, and revenue influenced
  • Build dashboards in HubSpot that provide leadership with clear insights into marketing performance
  • Develop a culture of experimentation by testing messaging, channels, and conversion strategies

Requirements

  • Must be legally authorized to work in the United States
  • Bachelor's degree or above in marketing, communications, or analytics
  • 3–5 years of experience in demand generation, or lifecycle marketing
  • Strong hands-on experience with HubSpot marketing automation
  • Experience managing full-funnel demand generation campaigns
  • Familiarity with lead scoring, lifecycle stages, and marketing attribution
  • Deep understanding of conversion optimization and funnel metrics
  • Strong analytical mindset with experience using marketing data to inform decisions
  • Ability to build and optimize automated workflows and nurture campaigns
  • Experience collaborating closely with sales teams

Preferred

  • Experience in agriculture, or product marketing a plus
PhycoTerra® logo

PhycoTerra®

At PhycoTerra® we help growers #FarmForever. Farms around the world are trying to keep up with rising costs, shrinking profits, extreme weather, and declining soil quality. We set out to develop a new generation of inputs that would help growers increase productivity today while conserving the fertility of their land for years to come.PhycoTerra® provides a nutrient-dense balance of proteins, lipids, and carbs to feed and revitalize microbial life — boosting beneficial microbial activity 33x to make NPK more available to crops, to improve soil water holding capacity, and to strengthen crop resistance to environmental stressors.It’s not, “bugs in a jug”, not a biological, not a fertilizer or a synthetic, and it's not kelp or seaweed. It’s nature’s best biostimulant. PhycoTerra® is made from nonliving microalgae to replenish your soil with organic matter and provide microbes with a balanced food source that supplies lasting energy. It’s shelf stable, highly mixable, and compatible with a variety of different inputs. Our products help farmers to feed their fields all year long - from seed to stubble.Learn more, and check out our trial results on over 500+ farms and 30+ crops at www.phycoterra.com. Note: PhycoTerra® is product suite housed under the company Heliae Developments, LLC.

Founded in 2008
Gilbert, Arizona, USA
77 employees (5 in marketing)

Traffic Signals

Monthly Visitors
14.1K
Traffic Source Mix
Search
45.8%
Direct
33%
Referral
10.2%
Social
9.4%
Paid
1.3%

Headcount Trend

Current headcount: ~76

Marketing Team

Marketing Team Size
5 (6% of company)