Responsibilities

• Drive execution and deliver timely, relevant messaging for core product initiatives from inception to launch across multiple channels including email, push notifications and in-app messaging
• Design and implement A/B and multivariate tests including hypothesis development, test design, sample sizing and evaluation of success
• Collaborate with internal stakeholders to develop customer communications strategies and execute multi-channel campaigns in Braze in order to optimize customer acquisition and engagement
• Use data to define segmentation and targeting strategies, evaluate the effectiveness of campaigns and iterate on learnings
• Analyze performance data to identify opportunities across the funnel in order to increase enrollment and usage rates
• Provide actionable insights to stakeholders turning complex findings into a clear narrative that can influence decision-making and accelerate growth.

Requirements

• 5+ years professional experience in database marketing, marketing analytics or growth marketing
• High data acumen; data-driven decision-maker
• Understanding of A/B testing, funnel analysis, and customer segmentation
• Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
• Highly organized and detail-oriented with a positive attitude and a can do mindset
• Advanced Microsoft Excel and Google Sheets skills with ability to manipulate and analyze large datasets
• Familiarity with lifecycle marketing platforms (Braze, Iterable, MoEngage) and product analytics tools (Mixpanel, GA, Pendo)

Preferred

• Marketing experience in high-growth fintech, neobanking or personal finance industries highly preferred
• Working knowledge in SQL and comfort with BI tools (Looker, Tableau, Amplitude, or similar) a plus