Growth Marketing Manager: Paid Search & Paid Social

New York, USA (Hybrid)

$75K/yr – $95K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution for multiple clients, aligning with brand goals and performance targets.

  • Own end-to-end campaigns across paid social and search with >$10k monthly budgets
  • Must-have: 1+ year managing ad spend on Meta/Google and reporting on experiments
  • Standout: Collaborates with branding/creative to hit brand guidelines and CAC/LTV goals

Job Description

Responsibilities

  • Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape
  • Launch ad campaigns across paid social and paid search for many clients
  • Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions
  • Have a deep understanding of our client’s products and competitors so you can launch the most effective ad campaigns that have high engagement
  • Liaise with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
  • Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
  • Act as an advisor to guide a client on improving their bottom of funnel performance to lower a client’s overall CAC and improve LTV
  • Stay on top of client communication + demonstrate strong project management skills

Requirements

  • Minimum 1+ year of experience managing ad spend across leading social advertising platforms such as Meta, LinkedIn, TikTok, and Pinterest.
  • Minimum 1+ year of experience managing ad spend on Google Ads.
  • Managed a monthly paid social budget of at least $10,000.
  • Experience working with product to set up events on different ad platforms as well as ensuring all the events are set up properly and firing at the appropriate places (having experience with marketing attribution platforms such as rockerbox, appsflyer, etc is a major plus).
  • You must have experience working with the branding/creative team to produce high quality ad assets that have proven to capture an audience’s attention and is on par with the branding guidelines.
  • You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on ongoing experiments that need to be tested.
  • You must be highly analytical and obsessed with achieving client KPIs.
  • You demonstrate attention to detail and excellent written and verbal communication skills.
  • Expertise with the intersection of paid, owned and earned media in campaign orchestration.
  • Passionate about the social media/paid search landscape, and can show thought leadership in the space.
  • You’re hungry to learn, passionate, and highly competent.

Preferred

  • Significant Meta experience
  • Experience managing spend for a D2C brand or B2B SaaS product (major plus)
  • Experience with marketing attribution platforms such as rockerbox, appsflyer, etc is a major plus

Benefits

  • Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
  • Health First: Premium Medical, Dental & Vision Coverage
  • Flex Work Environment: hybrid at HQ and remote globally
  • Set Up Shop: Home Office Stipend
  • Recharge Anytime: Unlimited PTO Plan
  • Family First: Paid Parental Leave Plan
  • Secure Your Future: 401(k) Plan with Employer Matching
  • Level Up: Mentorship & Career Growth Support
  • Always Be Learning: Access to Top-tier Resources & Industry Experts
  • Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
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NoGood

3.7 Glassdoor

NoGood: The new good; exceeding expectations and setting the new standard in growth and performance marketing. We were never able to find the marketing team we wanted, so we built it — one expert at a time. Born in New York City, we are a team of growth leads, creatives, engineers, and data scientists who help unlock rapid growth for the world’s most iconic brands and fast-growing VC-backed startups. NoGood is recognized by TechCrunch as a verified expert growth marketing agency.

Founded in 2016
New York, New York, US
82 employees (51 in marketing)
56% recommend to a friend

Traffic Signals

Monthly Visitors
155.8K
Monthly Google Ads Budget
$107K
Traffic Source Mix
Search
52.4%
Direct
36.2%
Referral
8.2%
Social
2.3%
Paid
0.7%

Headcount Trend

Current headcount: ~98

Marketing Team

Marketing Team Size
40 (41% of company)
Marketing Roles Posted (Last 30 Days)
4