Responsibilities

• Manage paid search campaign execution on Google and Microsoft and identify optimization opportunities to meet KPIs focused on scalable and efficient user growth.
• Track and analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) and provide insights to key stakeholders.
• Ensure campaigns are running smoothly, identify any technical or performance issues, and work cross functionally for swift resolution.
• Own the keyword feed implementation in Channable setting up keyword experiments to create a scalable and simplified program.
• Launch new campaigns experiments following a structured roadmap in order to optimize the full-funnel experience through tactics including (but not limited to) keywords, ad copy testing, landing page optimization and bid management.
• Utilize the latest AI tools and LLMs to rapidly test, improve operational efficiency, and create new levers for campaign optimization

Requirements

• 3-5 years direct, hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads, etc.) with a sizable monthly budget.
• Strong analytical skills and familiarity with campaign optimization techniques on Search and PMAX.
• Proficiency with marketing automation tools for optimizing and making bulk campaign changes (Google Ads Editor, Channable, etc.)
• Understanding of key paid marketing metrics and their impact on performance.
• Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
• Experience using AI to automate repetitive marketing workflows from campaign QA to performance reporting
• Familiarity with AB testing and experience launching experiments in Google Ads
• Strong organizational skills, attention to detail, and a passion for optimizing processes
• Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
• Experience in managing a cross-border program is a plus
• Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
• Loves working with AI, APIs, and automation tools to solve tedious problems

Preferred

• Experience with cross-border programs is a plus.
• Familiarity with AI-powered optimization tools beyond basics is a plus.
• Strong collaboration with cross-functional teams and stakeholder management is a plus.
• Growth marketing experience in a fast-paced startup environment is a plus.

Benefits

• Equity and benefits are available for this role.
• Hybrid in-office arrangement with flexibility to work remotely up to 4 weeks per year.