Own the growth engine across paid and organic channels with rigorous acquisition, activation, and retention workstreams, balancing data-driven decisions and AI-enabled workflows to drive revenue while protecting brand and user experience.

• Acquisition Strategy & Paid Growth: Set acquisition strategy and budget allocation across paid and organic channels with genuine rigor - from content and community to paid infrastructure, with the measurement to know what’s actually driving revenue
• Own performance marketing across paid search, social, and emerging channels - with strong command of bidding, targeting, creative testing, and unit economics
• Identify new growth surfaces before the business needs them and build the case to go after them
• Conversion, Retention & Lifecycle: Oversee CRO, landing page strategy, email capture, and referral programs as compounding growth levers, not afterthoughts
• Build the retention and lifecycle programs that turn first-time clients into long-term subscribers — using segmentation, behavioral triggers, and channel mix that reflects how our users actually engage
• Own email and SMS as retention channels: flows, broadcasts, A/B tests, and the reporting to improve them
• Experimentation & AI: Strategically leverages, integrates and oversees AI enhancing our workflows (vs. blindly running with AI's outputs)
• Maintain a proactive pulse on new AI opportunities to advance and automate marketing outputs, volume, and quality

• 3+ years in growth or digital marketing, with at least 2 years focused on customer acquisition and 1+ years overseeing data and reporting
• You can point to growth infrastructure you stood up and the results it produced
• Genuine fluency in measurement: you understand the difference between correlation and causation in marketing data, and you build systems accordingly
• Strong point of view on AI and how it applies to growth workflows and a track record of actually using it
• Experience marketing a product that requires education before purchase
• High agency, low ego: you move fast, decide with imperfect information, and own outcomes fully
• Comfortable holding strategic and executional responsibilities in parallel
• Experience with tools across the modern growth stack: paid platforms (Meta, Google), analytics (GA4, Mixpanel, or equivalent), email/lifecycle (Klaviyo, Braze, Brevo, or equivalent), and attribution

• Entrepreneurial mindset applying growth learnings to identify new channels and scale products
• Strong fluency in AI and hands-on use to accelerate output, quality, and experimentation
• Thrives in a startup environment and comfortable making decisions with imperfect information
• Experience marketing a product that requires education before purchase

• Health, dental, and vision insurance
• Health FSA and Dependent FSA
• 401K Retirement
• Competitive PTO
• Warm, inclusive team culture
• Opportunities for internal career advancement as we continue to grow