Responsibilities

• Devise and implement comprehensive marketing strategies, encompassing both paid and non-paid channels, with the objective of achieving a sustained (and/or enhanced) customer acquisition cost, while targeting a new revenue growth rate of 60%.
• Oversee and lead the creative strategy for each channel, category, audience, and traffic source, ensuring alignment with our brand standards.
• Collaborate with the creative team to generate ideas and participate in initiatives that support your team's goals, setting clear expectations and ensuring deliverables meet requirements.
• Prioritize multi-channels needs based on revenue goals.
• Take ownership of the brand’s data to facilitate informed decisions and identify and anticipate trends.
• Interact with the Business Intelligence Lead to guide insight and enhance decision-making processes.
• Maintain communication with the supply chain team to facilitate forecasting and inventory adjustments based on targets and category growth fluctuations.
• Lead the marketing team in the effective execution of plans.
• Analyze key performance indicators (KPIs) for campaigns and guide the team in improving them.