Growth Marketing Manager at Motra (formerly Train Fitness) | New York, USA | $130K/yr – $160K/yr

Growth Marketing Manager

New York, USA (On-site)

$130K/yr – $160K/yrMid Level4+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive Motra’s social media and paid ads as Growth Marketing Manager, owning content creation, campaigns, and performance signals.

Own social presence and paid campaigns across all channels.
Must-have: 4+ years running social media and paid ads for a consumer brand.
Standout: Native TikTok fluency with end-to-end content production and performance analytics.

Drive Motra’s social media and paid ads as Growth Marketing Manager, owning content creation, campaigns, and performance signals.

Own social presence and paid campaigns across all channels.
Write captions, build ad campaigns, produce TikToks, and analyze what's working.
Work closely with the art director to ensure content looks and sounds like Motra.
TikTok — create, film, and post content natively.
Instagram — maintain/grow presence (3x/week), engage with comments, run polls/surveys, build community.
Paid social — plan and run campaigns on Instagram and TikTok; set up, test, and optimize ads.
Ad creative — copywriting and basic content production for ads; familiarity with Adobe Creative Suite or equivalent is a plus.
A/B testing — run creative and copy tests on paid campaigns.
YouTube ads — brief and coordinate short-form ad edits (3–6 seconds).
Performance reporting — track KPIs weekly using analytics platforms and share actionable insights.