Responsibilities

• Own top-of-funnel growth: how physicians discover Mednet, why they register, and how many of them do
• Find and test new acquisition channels (paid, organic, referral, partnerships, outbound, content) and lean into what works while cutting what doesn’t
• Run a high-velocity experimentation program across messaging, audiences, creative, and channels, with a clear read on what each test actually taught you
• Build acquisition campaigns that speak credibly to physicians, including specialty-level targeting and positioning that matches how doctors think about their own practice
• Run our email acquisition engine. A large pool of physician contacts, an active invite program, and a free newsletter all feed registrations today. You'll make them smarter through segmentation and personalization at scale, so the right physician gets the right reason to join
• Own the messaging and creative direction for acquisition, the kind that gets a skeptical, time-constrained professional to stop and pay attention. You'll have creative support, so this is about strategy and sharp instincts more than producing every asset yourself
• Partner with the lifecycle and product teams to hand newly acquired physicians cleanly into onboarding, so growth doesn't stop at registration
• Work with data to instrument the funnel, define the events and sources you need, and report honestly on cost, conversion, and the quality of the physicians you bring in

Requirements

• 5+ years of growth, acquisition, or performance marketing experience, ideally at an early-stage startup where you wore several hats at once
• A track record of finding and scaling acquisition channels from scratch, not just optimizing a single channel that was handed to you
• An experiment-first mindset. You think in hypotheses, you run a lot of tests, and you know the difference between a real result and noise
• Strong creative and writing instincts. You can write sharp copy and steer the creative, even with support on hand to help produce it
• Real comfort running email as a growth channel: list segmentation, personalization at scale, deliverability, and the judgment to keep a large list engaged rather than burned out
• Comfort with analytics and attribution. You can build a funnel report, read it, and act on it without waiting on a data team
• The ability to operate with real autonomy on a small, fast-moving team, setting your own priorities and owning the outcome
• Experience marketing to credentialed or high-trust professional audiences (physicians, attorneys, financial advisors, and the like), where adoption depends on relevance and credibility rather than discounts or scale. We’ll prioritize this, but we’re open to candidates from adjacent backgrounds who clearly understand the difference.

Preferred

• Experience marketing to physicians or other healthcare professionals specifically
• Background with community, marketplace, or UGC products, where growth depends on more than a one-time signup
• Hands-on experience with paid channels (Meta, Google, LinkedIn) and the conversion tracking behind them
• Comfort in analytics tools like Google Analytics, Mixpanel, or Amplitude