Responsibilities

• Own and scale Maverik’s highest-impact marketing growth programs, including digital couponing, age-gated campaigns, retail media network, and online ordering. Key focus of driving measurable increases in store trips, basket size, and overall sales.
• Lead strategy, testing, and optimization of promotional and channel programs across Maverik’s retail ecosystem to influence real-time customer purchase behavior.
• Build and scale new growth capabilities for marketing in Maverik stores with identifying industry trends and emerging tools (e.g., retail media expansion, AI-driven marketing, new promotional technologies), launching pilots, and operationalizing successful programs across the store network.
• Drive cross-functional execution across Category, Operations, Digital, and Creative teams to bring age gated and RMN campaigns and new initiatives to market, focusing on ensuring alignment on offers between CatMan + Price Op, messaging, and in-store execution that delivers a seamless and effective shopper experience.
• Establish a disciplined test-and-learn model across all growth initiatives through collaboration with Liesel + Jaxon working on understanding and speaking to customer segmentation, including Agentic AI segments, measuring sales impact, customer response, and in-store conversion to continuously improve promotions, media effectiveness, and new program performance.
• Work cross-functionally through campaign planning and execution, while supporting Creative, Digital and PR relationships.
• Understanding core customer and positioning within each campaign to ensure best go-to-market strategy.
• Ensure adventure brand consistency by aligning messaging with brand equity, voice, and storytelling priorities.
• Serve as a brand champion by effectively communicating brand plans and priorities to internal and external stakeholders.
• Hybrid Office: 4 days in office, 1 day optional work from home.

Requirements

• Bachelor’s Degree in related field preferred.
• 5+ yrs. Experience in Marketing and Consumer Marketing.
• Experience in the convenience store or food service industry a plus.

Preferred

• Communicates clearly and respectfully with peers and leaders. Adjusts messaging based on audience and listens actively to ensure shared understanding.
• Takes initiative to meet individual goals and deadlines. Stays focused on priorities and follows through to completion with minimal prompting.
• Demonstrates self-awareness and responds thoughtfully in interactions. Approaches others with empathy and contributes to a respectful, supportive team environment.
• Identifies issues and solves routine problems using logical thinking and available resources. Knows when to escalate and seeks input when needed.
• Delivers high-quality work and responds promptly to customer needs. Builds trust through reliability, attention to detail, and a positive attitude.

Benefits

• Full Health, Dental, and Vision Package with company contribution to cost
• In-Store and Fuel Discounts
• Retirement plan with company match (401K)
• Eligible for the annual incentive bonus program
• Profit Sharing: When Maverik succeeds, so do you. Team Members are eligible for annual profit sharing—our way of recognizing the important role you play in our success