Responsibilities

• Serve as the marketing owner for the Hot Wheels Showcase App, driving alignment across product, growth marketing, CRM, brand, creative, and analytics teams to achieve business objectives.
• Establish marketing goals and success metrics, regularly evaluating performance and identifying opportunities to improve acquisition, engagement, conversion, and retention.
• Develop and execute integrated marketing campaigns that support key app initiatives, feature launches, content moments, and subscription growth opportunities.
• Coordinate cross-functional teams to ensure marketing plans are delivered effectively, on time, and with clear accountability.
• Own the app marketing calendar, ensuring a consistent cadence of content, campaigns, and engagement opportunities for fans and collectors.
• Partner with CRM teams to optimize lifecycle marketing programs across email and push notifications.
• Collaborate with growth marketing teams to support paid acquisition, retargeting, and conversion-driving initiatives.
• Work closely with the Hot Wheels brand team to extend app visibility through social, influencer, community, and live event activations.
• Analyze campaign and app performance data, translating insights into actionable recommendations and optimization plans.
• Prepare and present performance updates, key learnings, and strategic recommendations to stakeholders.