Responsibilities

• Lead end-to-end experimentation, including designing, executing, and analyzing A/B and multivariate tests across the customer journey (ad creative, landing pages, conversion forms).
• Analyze acquisition tactic performance and leverage web, app, and media analytics to identify growth opportunities and actionable insights.
• Partner with MarTech and Engineering teams to ensure optimal tracking implementation and tool integration for marketing and growth initiatives.
• Develop dashboards and reporting to measure business objective performance and communicate key learnings and strategic recommendations to stakeholders.
• Drive continuous improvement by managing website content updates, change requests, and issue resolution for critical MarTech tools like Contentful and Optimizely.

Requirements

• Bachelor's degree in Digital Marketing, Computer Science, related fields, or equivalent practical experience.
• 4 years of Digital/Growth Marketing experience, including leading A/B testing and optimization programs on high-traffic, direct-to-consumer websites and portals.
• Experience with A/B testing tools (e.g., Optimizely, Optimize, Test and Target) and experiment configuration.
• Experience using SQL and Python for data analysis, dashboard creation, and building data pipelines.

Preferred

• Experience defining end-to-end growth strategies and running high-scale acquisition programs for a B2C product.
• Direct experience using written and verbal communication to convey technical requirements to both technical and non-technical stakeholders.